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Tweeting to Grow Your Business Exponentially

Tweeting to Grow Your Business Exponentially. What Is It?. Twitter…What Is It?. Think of Twitter as a new form of online communication. Twitter is a “one to many” communication tool AND listening tool. Who’s Using It and Why Should I Use It?. Twitter is for real…. Twitter is for real….

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Tweeting to Grow Your Business Exponentially

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  1. Tweeting to Grow Your BusinessExponentially

  2. What Is It?

  3. Twitter…What Is It? Think of Twitter as a new form of online communication. Twitter is a “one to many” communication tool AND listening tool.

  4. Who’s Using It andWhy Should I Use It?

  5. Twitter is for real…

  6. Twitter is for real…

  7. Twitter…Who’s Using It? Men vs. Women 48% 52% Education 76% Some College

  8. Twitter…Who’s Using It? Age Group 15-17 18-25 26-34 35-44 45-54 55+ Percentage 4% 13% 30% 27% 17% 9%

  9. Twitter…Who’s Using It? Income Level 26K-50K 51K-75K 76K-100K >100K Percentage 30% 23% 15% 11% 79% of Users Earn More Than 25K

  10. Twitter…Is Easy! It’s fast and easy, limited to 140 characters per Tweet. (Think of it as bullet points.) You can Tweet from your Desktop, Laptop, iPad, or Smart Phone You can get an app and do all of your tweets at one time and schedule when you want them sent.

  11. Twitter…Is Easy! Twitter Lingo • DM = Direct Message• @ = Use to reply and always include proceeding a Twitter ID in a reply• RT = Retweet• Tweet = Sending a message on Twitter• Tw + any other word. A fun practice on Twitter is to develop a new twist on old words. For example, Tworld = Twitter world, and Tweeples = Those who use Twitter. You get the picture.

  12. Conventional Communication • Conventional methods of contacting your SOI or farm area are limited. • Direct Mail – Budget, Time, Delays, No Interaction • Phone – Time, Number • Email – Addresses, Write, Time

  13. Tweet and Expand Your Reach • Twitter is a one to many communication tool. • FREE • Time Saver – No need for email addresses, messages are short and fast • No Need to manage a contact list • No Delivery Delays – Messages are instant • Interactive • Ability to Reach People You Don’t Know

  14. Tweet and Expand Your Reach Direct Mail 200 Post Cards 200 House holds Message Limited Frequency Limited, 1 per mo. Most Post Cards go directly to Trash Cost to agent @.40 = $80.00 Twitter 1 Tweet 200 Followers Message can be a link, photo, video or text Frequency only limited by time 1% of Followers ReTweet your message (20 x 92) =1840 Cost to Agent $0

  15. How Do I Get Started?

  16. How Do I Get Started? • Goto to Twitter.com • Create an account using your email address and a password • Pick a “handle” • Create Your Profile (Only 160 Characters) • Upload a photo for your Avatar

  17. How Do I Get Followers? • Follow and be followed • Who Do I Follow? • TV Newscasts • StlToday • Patch • Community • CBG • NAR • Other RE Professionals

  18. How Do I Find People to Follow? • Your Contact List • Search on Twitter for people or topics of interest • Use Search sites on the internet • Twellow • Local Tweeps • Nearby Tweeps

  19. How Do I Get Followers? • Cross Marketing • Invite people to follow you: • Email Signature • On Post Cards to your SOI and farm areas • On Door Hangers • On Property Brochures • On Ad Specialty items • On Property Signs • On Car Signs

  20. What Do I Tweet? • Personal Experiences – Movie, Restaurant, • Something that’s happening in the community or neighborhood • CBG Today link • Link to an interesting article • Photos • Videos • Something about your RE business

  21. What Do I Tweet? • Subscribe to blogs and keywords using Google.com/alerts and then act as an arbiter for your topic, constantly pushing out the best content. • ReTweet interesting information from people you follow • Ask clients to follow you on Twitter AND tweet a testimonial for you using the @ symbol and your handle.

  22. blog.coldwellbanker.com

  23. Activerain.com

  24. Promote Interaction • Become the neighborhood expert, create a Hashtag for the neighborhood • Become the real estate expert • Invite RE questions from your followers • Ask a question • Retweet messages of othersand give them credit by using the @ symbol and their handle • DM followers to promote one on one commumication or to send a private message

  25. RE People to Follow • @RealtorTed • @MaryPopeHandy • @Mary_R_Roberts • @Monikamcg • @mashsocialmedia • @EmilyKibler • @ (Your manager’s handle)

  26. Twitter Homepage

  27. Retweeting Tips • Having your tweets retweeted by followers builds exposure exponentially. • Calls to action (as in: “please ReTweet”), while they might sound cheesy, work very well to get ReTweets.- Timely content gets ReTweeted a lot.- People like to ReTweet blog posts. • 69% of retweets contain a link.

  28. Use Hashtags A Hashtag is a topic with a hash symbol (“#”) at the start to identify it. It’s also a way for Twitter users to organize themselves. Create a Hashtag for your farm area, tweet information and ask residents to tweet information and items of interest.

  29. Other Resources Goto: www.mytechopinion.com FREE Download: Twitter for Real Estate Twits

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