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New Patterns of Musical Behaviour in Austria

New Patterns of Musical Behaviour in Austria. Michael Huber Institute for Music Sociology University of Music and Performing Arts Vienna. schedule. The „WHAT, WHY, WHEN, and HOW“ of the research project T heoretical assumptions New contexts of musical behaviour

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New Patterns of Musical Behaviour in Austria

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  1. New Patterns of Musical Behaviour in Austria Michael Huber Institute for Music Sociology University of Music andPerformingArts Vienna

  2. schedule • The „WHAT, WHY, WHEN, and HOW“ oftheresearchproject • Theoreticalassumptions • New contextsofmusicalbehaviour • Research results

  3. The study • Extensive quantitativesurvey in spring 2009(!) • Face-to-face interviews (with 1042 Austrians) • RepresentativefortheAustrian population (gender, age, education, occupation, profession, migrationbackground, sizeofhome, regional belonging)

  4. Research objectives • Problem-oriented quantitative survey on musicalbehaviour; • considerationofsocialstructuralcharacteristics (age, education, gender, …); • regard on high dataquality.

  5. Fundamental assumptions • Identity constructionbythewayofaffirmationanddistinctionisoneofthemaindevelopmenttasksofyoungpeople. • Demonstrative musicreceptionisoneofthemostprovedstrategiesofdistinction. • Music receptionbehaviourisstronglyaffectedbyageandeducationofthelisteners.

  6. Outcomesofthedigitalisation • Recordedmusicnolongerrequires a physicalstorage medium. • Via „theinternet“ a great deal ofmusicisavailableatany time (withoutpayment).

  7. Outcomesofthe „web 2.0“ • Every „visitor“ of „theinternet“ not onlycanreceiveinformation but isabletotakepart in theshapingofitscontents. • Pastandpresentuseautomaticallyimpactsfuturesupplies.

  8. Declineofrecordedmusic,increaseof live music(source: Page 2011)

  9. Apple Inc. / net income in mio. $

  10. Goals oftheresearch • Todemonstratetheinfluenceof „web 2.0“ on newwaysofmusicreception; • todemonstratetheimpactofageandeducation on theuseofthesenewreceptionpossibilities.

  11. Significantfindingson thewholepopulation

  12. leisure time activities

  13. „Making music“ as a leisureactivity

  14. Favoritemusicstyles

  15. The biggestpreferencegroupisthatwithnofavoritemusic

  16. The highestgradedmusicstileis„Oldies“ (likeitvs. don‘tlikeit)

  17. Attendanceofmusicevents

  18. Music listeningdevices

  19. Change in personal musiclisteningsincetheemergeof „theinternet“

  20. Most enjoyedsocialsettingwhenlisteningtomusic

  21. Most wantedqualitiesofmusic

  22. Significant findings on the distinctions between the under 30s and the over 30s:

  23. leisure time activities (several times per week)

  24. Sincethereis „theinternet“ …

  25. Favoritemusicstyles

  26. Oftenuseddevicesformusicreception

  27. Music use via theinternet(often)

  28. Users‘ mostwanted web services

  29. Making music(at least sometimes)

  30. The „generation web 2.0“ accountsfor 20% oftheAustrian population

  31. Synapsis on musicalbehaviouroftheyoungpeople in Austria • The youngpeopleshow a newapproachtorecordedmusic. • This newmusicalbehaviourisindeed in strong contrasttothelisteninghabitsofthe CD era. • Nowasbeforemusicalpreferencesaremostinfluencedbyeducation.

  32. Thankyou! Michael Huber Institute for Music Sociology University of Music andPerformingArts Vienna huber-m@mdw.ac.at

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