Running the OFA’s Social Media

1. Running the OFA’s Social Media Madeline Zukowski Faculty Marketing Intern Summer 2013

2. Balancing Social Media & Other Duties It’s likely that social media is only a small part of your job responsibilities. Here is how I balanced social media and my other duties in a 4 hour (8:30-12:30) morning: 8:30 - Open MCW Infoscope home page, MCW Faculty Affairs Twitter account and MCW Faculty Affairs Facebook account - Check for Interactions on Twitter (@Connect) and notifications on Facebook (they should appear right at the top of the Admin page) - Favorite, like, comment or reply if appropriate - Look for stories (see slide 4) and post/tweet

3. Balancing (con’t) 10:30 - Look for new stories and post/tweet - Check for Interactions on Twitter (@Connect) and notifications on Facebook (top of page) - Favorite, like, comment or reply if appropriate 12:30 - Look for new stories and post/tweet - Check for Interactions on Twitter (@Connect) and notifications on Facebook (top of page) - Favorite, like, comment or reply if appropriate

4. Where to Look for Stories • MCW Infoscope home page • MCW Infoscope Faculty Affairs page • Click “Click here for Upcoming Faculty Events” • There should be a calendar that lists all events; RANK AND TENURE COMMITTEE MEETINGS ARE NOT “STORIES” • Summary of College News Stories email sent to you by Jenny (usually sent on Monday mornings) • MCW Highlights of the Week email sent to you by Jenny (usually sent on Mondays or Tuesdays) • Medical College WI Twitter account (@MedicalCollege)

5. Where to Look (con’t) • Post/retweet anything that relates to faculty achievements, faculty receiving grants, faculty events,etc. • I usually post almost everything except when a faculty member is providing commentary on a scientific article or on the news • Before you tweet a story off of the home page, College News emails or MCW Highlights emails, check the Medical College WI Twitter account (@MedicalCollege). They might have already tweeted about it, and then you can retweet them.

6. Tweeting on Twitter • You have 140 characters, but you must leave 20 characters for a link. • The link will automatically shorten to 20 characters, but don’t worry, it will still lead you to the correct page. • When using the other 120 characters in a tweet, don’t just copy the headline you found with the story. You have to be brief, but try to provide as much information as possible.

7. Tweeting (con’t) • Use the #MCW hashtag when appropriate.

8. Tweeting (con’t) • If you can mention another Twitter account in the tweet, do so. It forces other people to be aware of our presence on social media. • Mention someone by using the “@” sign with their name after. • Not all companies have an account. I always check before I tweet.

9. Posting on Facebook • Post every story you tweet on Twitter– even the ones you retweet from other accounts. • You can be more detailed on Facebook. Provide a few sentences before the link. • Always press “Enter” before you copy and paste the link.

10. Facebook (con’t) • When the link appears inside the post after pasting it, there appears a picture. If you’re pasting a link from the Public Affairs page, it will most likely show as a dark, zoomed in picture of the MCW sign.

11. Facebook (con’t) • I upload the OFA logo instead to keep everything uniform and then press “Post.” • It should look like this after pressing “Post”:

12. Other Tips • If there’s another link besides the MCW Public Affairs link, use that one. • It shows that MCW is out on the web, and not just on our website, but on others. • The pictures accompanying the link will most likely be more interesting.

13. Other Tips (con’t) • If there’s multiple stories about the same doctor relating to the same accomplishment, tweet/post it. When tweeting, reply to the earlier tweet and include link. When posting, comment on the original Facebook post and include link.

14. Other Tips (con’t) • Do not tweet or post stories that have http://infoscope.mcw.edu at the beginning. Those are for internal use only.