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Social Media Optimization Tools That Won’t Break the Bank. Lisa Buyer The Buyer Group – Interactive PR and Social Media President/CEO – Publicist Search Engine Watch Journalist. (speaker logo). Meet Lisa Buyer. Publicist, Columnist, Specialist. Social #PR Chat Editor
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Social Media Optimization Tools That Won’t Break the Bank Lisa Buyer The Buyer Group – Interactive PR and Social Media President/CEO – Publicist Search Engine Watch Journalist (speaker logo)
Meet Lisa Buyer Publicist, Columnist, Specialist. Social #PR Chat Editor CEO of The Buyer Group, a Social PR agency Search Engine Watch Columnist Clients include B2B, B2C, Public, and Private companies across a spectrum of industries. Frequent industry speaker and writer for various publications including ClickZ, SocialPRChat, and SearchEngineWatch.com. University of Florida (Go Gators!) graduate with a degree in Public Relations & Business Administration. @lisabuyer
Social MediaOptimization @lisabuyer
The Possibility @lisabuyer
Social Media @lisabuyer
No Pain!Social Media Optimization Social Media - What’s is costing you? Productivity Efficiency Time Money @lisabuyer
Social Media Optimization Tools Free to Affordable Social Collaboration Promote across multiple networks Measurement Offer Multiple Benefits Lead generation Spread good content @lisabuyer
Learn how to put Social Media to work for you! @lisabuyer
Social Media Tools Affordable and Easy Increase Productivity Improve Efficiencies Save Time Make Money @lisabuyer
8 SMO Tools @lisabuyer
Social Collaboration @lisabuyer
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Connect. Collaborate. Share. @lisabuyer
is an open social collaboration tool. Easily get things done with anyone, anywhere. Connect Collaborate Done Working on a story Ideas, sources, proofs Submit
But, there’s good news. People are social Companies love people Social platforms grow business @lisabuyer
is a social collaboration platform that bridges the gap betweenour personal and professional circles. • Inside the organization • Outside the organization • Social sharing • Private and public collaboration @lisabuyer
fits together the most popular types of productivity and collaboration tools into one social and search-friendly platform, including: • To-do lists • Shared calendars • Live chat • Task management • Social accountability • Cloud-based file sharing • Community building • Google Doc Integration @lisabuyer
A unified space forall your professional projects. From planning acontent strategy to collaborating on a keyword research or finding new SEO talent. @lisabuyer
Plan your social and professionallife using one shared calendar.
Instant messaging, group discussion,file transfer and storage, time tracking, calendar syncing, private to-dos, and group collaboration.
Discover the world’s most interesting doers. See what they’re working on. Invite them into your own projects.
The search and social side of • Search-friendly • Trending hash tags • Twitter feeds and Twitter handles • Tweet a link to the tracks that are public to promote your panel and increase conference exposure • Facebook sharing • TIP • Subtrackcould include a 140 character-ready tweet with a Twitter handle and conference event hashtag
What can you do with this session Join our panel’s group Find our Power Points Supporting articles and resources Share stats on Facebook/Twitter/Email Collaborate with everyone Continue the conversation after the session @lisabuyer
Cost: Free @lisabuyer
Connect. Collaborate. Share. What if you had 20304050100+trusted bloggers spreading the word for you and sharing your content?
Content distribution Content generation Engagement Cost: FREE @lisabuyer
Social Media Promotion Case Study @lisabuyer
Facebook is primary integration Great for Sweepstakes Contest Easy to use Results Oriented Excellent customer service Affordable SM Promotion Platforms @lisabuyer
Grow Your Fan Base Create Interactions Generate Leads Attract Publicity Affordable Results:SMO to build your brand exposure @lisabuyer
Supplement the Promotion Facebook Ads Email Blast Website Banner Ads Google Remarketing Blog Post/Press Release Offline marketing – Signs, Postcards, announcements @lisabuyer
Starting at $30/month • For 1 Page • Up to 1000 fans @lisabuyer
Facebook is primary integration Great for Sweepstakes Contest Easy to use Results Oriented Excellent customer service Affordable SM Promotion Platforms @lisabuyer
Affordable SM Promotion Platforms @lisabuyer
Free • 1 page • Unlimited apps • $30/month • Unlimited pages • Unlimited apps @lisabuyer
What if you could pitch your company news via VideoTweetsImagesEmailSharing toolsfor FREE?
What if you had 20304050100+trusted bloggers spreading the word for you and sharing your content?