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How can we change the way people relate to nature?

How can we change the way people relate to nature?. Why local outreach MUST be part of planning and investment. Individual consumers. Corporate Leaders. Int’l Trade Regulators. National Gov’t. Local Communities. 55% of the world’s flora and fauna are found in just 5% of its land area….

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How can we change the way people relate to nature?

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  1. How can we change the way people relate to nature?

  2. Why local outreach MUST be part of planning and investment Individual consumers Corporate Leaders Int’l Trade Regulators National Gov’t Local Communities 55% of the world’s flora and fauna are found in just 5% of its land area… A wide spectrum of forces impact conservation in this area More than half of all agricultural producers in developing nations are small scale farmers (outside coordinated supply chains) 40% of world’s fish catch is from small, non commercial vessels 1 billion acres of forest are community managed

  3. How do you get communities to reduce logging by using more fuel-efficient stoves? How do you get a farmer to adopt more sustainable burning practices? How do you get a fisherman to use less destructive nets?

  4. Rare is calling for a greater investment in social change for conservation

  5. K + A = P Practice Attitude Knowledge Barrier Removal K + A + = P ? Conservation Has to Fill the “KAP Gap” Alternative incomes New legislation New social norms New technologies

  6. Successes along the social change continuum Nature Seychelles secured public support for Seychelles Flycatcher translocation YBL MastA reduced fuelwood consumption in Central Java, Indonesia CONANP convinced State Education Dept. to roll out curriculum on conservation in Tehuacan, Mexico Guyra Paraguay increased organic agriculture by 20% in San Rafael, Paraguay TNC Indonesia established 10 Locally Managed Marine Areas in Raja Ampat

  7. So what is Rare’s approach to social marketing?

  8. What does it take to inspire local conservation on a global scale?

  9. Rare is building a network of local leaders and constituencies for conservation World’s first Master’s in Communications for conservation leaders 150 campaigns launched to date Hundreds in pipeline China US Africa Mexico India Brazil Indonesia

  10. Measuring impact on multiple levels Ni Putu Sarilani Wirawan helped create the 1M acre Togean Islands % know negative impactsof overfishing % fishermen open to usingalternative fishing practices 97% 87% 58% 30% Post Pre Post Pre

  11. So what happens when the campaign ends?

  12. 80% of Rare Pride Alumni are still working in conservation at their sites

  13. Peru Sites where partners fully embrace, and continue to fund, communications sustain impact long term

  14. Rare Alumni: Sustaining a worldwide movement

  15. Current Rare-Audubon campaigns New Providence, BahamasFlagship Species: White Cheeked Pintail Duck San Rafael National Park, Paraguay Flagship Species: Black-fronted Piping Guan Crooked Tree Wildlife Sanctuary, Belize Flagship Species: Jabiru Stork Panama Bay Wetlands, Panama Flagship Species: Mangrove Warbler Just launched: San Quentin, Mexico Veracruz, Mexico Flagship Species: TBD

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