Reliability + Insight Visibility + Ideation + Trust + Actuality

1. Reliability + InsightVisibility + Ideation + Trust + Actuality Moscow, Russia 2009

2. ABOUT THE COMPANY • “RI-VITA Consulting” provides a variety of services in b-t-b and b-t-c markets: • marketing research and consulting («first research - then consulting»); • adult business learningon – educational project to order. • The company was founded in July 1992 by the teachers of the advertising chair of The Institute for Advanced Training of Information Scientists. • Managing Director is Tamara Glushakova, ESOMAR (European Society for Opinion and Marketing Research)member since 1993. • On October 17th, 2000, “RI-VITA Consulting” became a member of PurpleDoors - the International chain of independent consulting boutique (www.purpledoors.net). PurpleDoors conducts research in the area of food products, beverages, cosmetic and medical products, high technologies, finance and other products and services all over the world:in Asia, Eastern and Western Europe, South Africa, North and South America, Australia. • PurpleDoors’ members co-operate and co-ordinate their efforts on marketing research and consulting of their clientsand thus they are able to use the chain participants’ intellectual potential.

3. THE COMPANY PRINCIPLES Aspiration to insight into the client’s problems. Responsible and creative approach when searching the client’s problem solution. Professional approach to respondents’ recruitment Using the wide spectrum of analytical instruments. Grounding of conclusions and recommendations on research findings. Following ESOMAR (European Society for Opinion and Marketing Research) code and PurpleDoors principlesof client services.

4. THE THREE BENEFITS OF “RI-VITA CONSULTING” COMPANY’S CLIENTS Reliable and valid of research results. Possibility to conduct research in all regions of Russia and also in Belarus, Ukraine, Uzbekistan, Kazakhstan, Azerbaijan, Lithuania, Latvia, Estonia, Moldova and Georgia. Professional consulting and recommendations by “RI-VITA Consulting” specialists and possibility to use of the PurpleDoors members’experience and intellectual potential.

5. TYPES OF RESEARCH • Desk research • Observation • Qualitative: • in-depth interview • focus groups • Quantitative: • telephone interviewing • «face-to-face» interviewing • hall and home tests

6. THE EXPERIENCE IN CONSUMER (B-2-C) AND BUSINESS MARKETS (B-2-B): • consumer behaviour (U&A), (ATU) • measuring the market size, segmentation, including the segmentation on the base of values and positioning; • product life cycle, starting from testing of product concept and product tests, including «blind» tests, branded tests, research of success and image of the products in market; • customer satisfaction and customer loyalty; • advertising cycle (marketing communications): pre-ad research, preliminary testing, advertising monitoring and evaluation of communication results efficiency; • corporate image; • pricing research (Price Sensitivity Meter,Brand Price Trade Off); • personnel efficiency and satisfaction. Reliability + InsightVisibility + Ideation + Trust + Actuality

7. PRODUCT CATEGORIES REGIONS • Software • Medical service, medicines, advanced sterilization products • optician's • Food products and beverages • Cosmetic products • Communication service • Banking services • Internet services • Metal and Steal Trader • Building materialsand sanitary engineering • Car services • Real estate • Hygienic products for women • Printing equipment • Furniture • Footwear and Clothing • Russia • Ukraine • Byelorussia • Moldova • Kazakhstan • Uzbekistan • Azerbaijan • Georgia • Baltic States • European countries, USA, the countries of Pacific region (through partners in PurpleDoors’ network)

8. FIELDWORK • Special trained and experienced moderators • More than 70 interviewers – women and men aged 20 to 55. Most of them are higher educated. • CATI (Computer Assisted Telephone Interview) • Fieldwork standards: • fieldwork control by supervisors and field work managers; • total control of the quality of questionnaire filling • reports of interviewers, including the name of respondent, date, time and duration of interview; • telephone control: back-checking through personal call-backs to 15-20% of the random chosen respondents; • total computer consistency (logic) check of questionnaires

9. CLIENTS • MICROSOFT Corporation subsidiary in Moscow • MBS • Microsoft Corporation • BRANDINSIDER-Strategy Brand Consulting GmbH • Concern “BELIJ VETER – TVOJ CIFROVOJ MAGAZIN” (electronic trading network) • “KACHESTVENNIE PRODUKTI” Joint-stock company (half-finished food products) • EASYLINK BUSINESS SERVICES (cardio surgery, advanced sterilization products) • GFK HEALTH ASIA (hemophilia) • “RUSSKAJA CHAINAJA COMPANIA” (wholesale of tea) • Group of companies “ECONICA-TECHNO” • BROK-INVEST-SERVICE - Metal and Steal Trader • MAXLEVEL - Wholesale and retail chain (sanitary engineering and furniture) • DVK - Internet Provider • “ALKO” company (low alcohol beverages) • EUROEXPO - General developer of exhibitions organized by the Austrian company M.S.I. Vertriebs Gmbh in Russia • Company “NEVA” (traveling) • IT COMPANY CROUP - the leading Russian system integrator • Firm “ACCUMULATORNIE BATAREI” • Corporation “PRIMULA” (distributor of motor oil Valvoline in Russia)“ • BAON - Manufacturing Clothing company • MOSCOVSKAJA ORECHOVAJA COMPANIA” (snacks) • THE JOHNS HOPKINS UNIVERSITY (Baltimore, Maryland, USA) - Healthy Russia Foundation (HRF) • GRADIENT - Wholesale and Retail chain (body care) • OCHAKOVO - Beer and Alcohol Free beverages manufacturing company • UNFPA (UN Population Fund) • HEIDELBERG (CIS) • KRASNI OKTYABR - Confectionery Factory85

10. References • REFERENCES Microsoft Microsoft Corporation subsidiary in Moscow • «…Representation of Microsoft corporation in Moscow and CIS countries thanks «Ri-Vita» company that is our regular partner in the area of marketing research for the high level and quality of intellectual service rendered…. It is our pleasure to note that when conducting non standard market problem, where careful penetration into the problem was needed, «Ri-Vita» manifested flexibility and creative approach when projecting the research,analysing received data and developing recommendations». • Olga Dergunova, Head of Moscow Representative Office

11. Отзывы клиентов Microsoft Central and East Europe, Microsoft • The Client annually tracksof products' using of the company and competitors in the countries of Europe. He would like numerous quantitative data have been presented in a format answering to needs of the daily reference. • «RI-VITA Consulting» • monitored performanceof international tracking Client’s research in 30 countries of Europe and • presentedthe obtained data with best fitto demands and expectations of the Client. • «I'm very pleased with the support that RI-VITA provided to me developing the EMEA Academic Survey. RI-VITA members were always available, with fast response and very supportive to all our needs. You know well your business so I felt I was in good hands having RI-VITA managing all the data collection and analysis, you putted in place very professional tools and systems that delivered a very high quality outcome». • Mauricio Ulargui, Academic Director, Microsoft Corp., +44 781 771 6850, mulargui@microsoft.com

12. References Microsoft Microsoft Corporation subsidiary in Moscow • The Client’s purpose was decision making on the choice of the advertising drafts about Office XP product from several variants on base of data on the most attractive draft for the market with a sufficient degree of reliability. • Within the framework of research on drafts testing of printed advertising of Microsoft product Office XP in August, 2001 « RI-VITAConsulting» company: • revealed the breadboard model perceived by a target audience as the most original and causing high level of intentions to get acquainted with the product; • made recommendations concerning approaches how to use the tested breadboard models in advertising campaign. • «The Results helped us to make decisions on the choice of positioning and the creative concept of the advertising company at the Windows XP launch. I am sure, that the effect was rather positive: who now does not know Windows XP?;-))». • Dmitry Khalin, The Head of the Department on working with partners.dmitrykh@microsoft.com

13. References Microsoft Central and East Europe, Microsoft The Client’s purpose was to reveal the brandpositions of personal computers in the middle and large businesses segments, and also in the retail sales outlet. Within the framework of two-stage research «The personal computer brands: positions in the Russian market», September, 2005, “RI-VITA Consulting” company revealed the rating and images of the desktop computer and notebook brands in corporate and private (individual) markets of personal computers in eight regions of Russia and generated the perception map of brands and also strengths and weaknesses of Russian brands in the view of final buyers and sellers. “As a result of research the ОЕМ department of the European branch of Microsoft Corporation and Microsoft Corporation subsidiary in Russia made the decision on changing the investment priorities, target distribution of marketing funds and correcting the price policy for new products planned to launch in Russia. It resulted more precise segmentation of partners and more focal distribution of marketing funds that led to doubling of sales in retail sector.” Djois Franklin Sronipah, Manager on products marketing for PC producers in Central and East Europe, Microsoft.djois@microsoft.com

14. References Microsoft Microsoft Russia "With the assistance of Ri-Vita team, department Consumer&Online of Russian Microsoft representation in Russia confidently finished the preparation to one of key events in corporation life – Mid Year Review. From Ri-Vita site the project was supervised by Egor Brus, who has rendered the invaluable help in processing and representation of enormous volume of the quantitative and qualitative information. His high professional qualities focused on results and ability to work in a strict time frame allowed to finish the project successfully. I would like to gratitude of Egor for his patient and honest work and I wish company Ri-Vita further professional successes. “ Sergey Yakovlev, Business manager Consumer&Online. Microsoft Russia

15. References Concern «BELIJ VETER» • «The main objective of the “Belij Veter Cifrovoj” is customer satisfaction. To meet to high quality standards and service uniformity we conduct research on perception of our brand, satisfaction degree by our shops, estimation of sellers work quality by method of “mystery shopping” on the regular base. We choose the “RI-VITA Consulting” company as a partner and the company team coped with tasks perfectly and given us operative and – the most important - reliable estimation of service quality and the organization of sales process, both in our shops, and in shops of competitors. We can recommend the “RI-VITA Consulting” company to all who appreciate professionalism, efficiency and well done work». • Tokarenko Sergei, Head of analytical group, “Belij Veter Cifrovoj”

16. References Concern «BELIJ VETER» The customer intended to reveal communicative efficiency and attraction of the new name of specialized retail shop network in orientation toward repositioning and attracting buyers of young age and married couples. Within the framework of research "Concern "BELIJ VETER”: testing new name variants of the retail shop network», July, 2004, «RI-VITA Consulting» company revealed communicative efficiency of the name, potential threats to Client’s company image, made the conclusion and recommendations on expediency of new name use. «On the basis of that research we made the decision to use new name “Belij Veter CIFROVOJ” for rebranding campaign. Our Benefits: the name enabled to manifest a new step in the retail network development, changed old image of the computer shop network and built up us from our competitors. Changed image entailed significant growth of the trade network. For example one shop of the network showed double increase in turnover in three months after changing the name». Maxim Zakhir, Marketing Director of trade network “Belij Veter Cifrovoj” mzakhir@digital.ru

17. References GfK Healthcare Asia • The client was intended to collect the detailed information on approaches to treatment of patients with hemophilia, including patients with inhibitors. He applied to us through the «GfK Healthcare Asia» company. • The «RI-VITA Consulting» company collected the relevant information by means of in-depth interviews with doctors and the administrative personnel of medical institutions of the Russian Federation. • The estimation of the final Client presented by the «GfK Healthcare Asia» company: • “The Client is very pleased… Good work! “ • Keren Priyadarshini, director of GfK Healthcare Asia Pte Ltd., Singapore • keren_priyadarshini@gfkasia.com • “Thanks for all the good work and the good transcripts…!” • Joanne Lim, manager of GfK Healthcare Asia Pte Ltd., Singapore • joanne_lim@gfkasia.com

18. References Joint-stock company «KACHESTVENNIE PRODUKTI» Client planned to use a new variant of graphic arts for well established food product package, which should make that product recognizable after starting the new strategy of positioning (“Pelmeni“Russian hit”: a choice of the new graphics variant for package in Ekaterinburg”, March, 2005). • «RI-VITA Consulting» company: • revealed strengths and weaknesses of the three variants of package in terms of associations, perceptions, pulling power, trust, purchase intentions and speed of brand name recognition (by using tachistoscope); • recommended what to be guided by choosing the package and in what direction it is possible to improve it. • specified elements which should not be used as they pose a threat to image of the company and / or the product. • As a result the Client made decision on choosing one from three conceptual designsof pelmeni package and that enabled to increase the market share of his product by 30 % within one year in researched territory. • Elena Kokareva, Marketing Director.marketing@qpcompany.ru

19. References United Nations Population Fund « … Within the framework of the project « Reproductive health and rights of the Russian Federation youth» in 2000-2001 was carried out studying of youth knowledge in six cities (Moscow, Saint Petersburg, Novosibirsk, Barnaul, Tver, Tomsk) … As a result of declared UNFPAcompetition, «RI-VITA Research&Consulting» company won the order for sociological research. … Based on gathered data the concept of strategic directions and concrete project actions were planned. During the cooperation with UNFPA«RI-VITA Research&Consulting» proved as the qualified, responsible and competent partner, reacting adequately and responsibly to all requirements of the client. UNFPAis ready for the further cooperation with «RI-VITA Research&Consulting»). Olga Volkova, project coordinator, Ovolkova@hr2020.ru

20. References National Retail Chain «Gradient» • «… Having a clear idea of specificity of our business we imagined all the difficulties that interviewers would have to encounter. Your employees got over those difficulties with honour. All the «field activity» was conducted at the highest level. In research protocols we recognise our customers and ourselves. It does not matter how talented the interviewers are - they cannot invent such stories about us. The presentation of research showed the highest standards of analytical work… Now we have no doubt about where we will be ordering our market research in future. Thanks once again for the work done». • Olesya Chikunova, Marketing Service Director

21. References Moscow beer and alcohol free beverages enterprise «Ochakovo» «… Reports of the company are distinguished by visual graphics and richness of content presented … It is of note that “RI-VITA” staff is a highly professional one. The company provides strict following the agreed timelines, complete achievement in all contract agreements, flexibility, which is so necessary in Russian situation and possibility of finding non trivial solutions for the tasks put ...» Inna Kochetova, Vice President in Marketing

22. References Heidelberg CIS «The company Heidelberg CIS is a leader in the polygraph solutions market in Russia and all over the world… It is natural that our approach to market research conducting is very serious. I am in charge of market analysis and research conducting. Interviewers’ professionalism, quality of data received, disciplined field management, immediate reaction to the appearing questions are of high importance to me. That is why I work with «Ri-Vita». Most of all I appreciate the fact that managers of «Ri-Vita» work not just as task performers but as professionals who are able to find efficient solution to business problem. And of course one more reason for me to co-operate with «Ri-Vita» is the fact that it is just pleasant to work with their managers because they take responsibility of solutions for our tasks irrespective of their difficulty and urgency». Denis Olevanov, Leading Marketing Specialist

23. MANAGING DIRECTOR Tamara Glushakova - neurophysiologist and psychologist, candidate of biology science (PhD), docent. Has got through the Hamberside University(GB) course «Business in market economy». Has got through the trainee programs in marketing research of agencies «Scotinform» Ltd, (Edinburgh, 1995) and «Trough The Loop» Ltd, (London,UK, 2000). The author of books and articles; has 15 years of experience in project and marketing research management. Member of European Organisation of Researchers (ESOMAR) since 1993.

24. Personnel PROJECT MANAGER Egor Brus- graduated from Vitebsk State Technological University on specialization «Marketing in The Industry». Has three-year experience of designing and conducting of qualitative and quantitative researches. Sphere of interests:professional literature,Lovemarks («favorite brands») and global styles of a life, music,

25. Personnel STATISTICIAN, ANALYTIC Kirill Orlov – statistician, taking up of quantity data more than 12 years, is good in various techniques of statistician analysis. Has been elected to Buying Council on working and testing 14.0 (beta testing) In February, 2005. Entered into six worlds best experts in SPSS (http://www.kingdouglas.com/SPSS.htm). The main interests: statistics, theory of questioning and psychology testing.

26. Personnel PROJECT MANAGER Julia Tonkal - graduated fromof Faculty of philosophy and social sciences of the Belarus State University. Has been trained on "Marketing" at Institute of Business Technologies. Has five years' experience in sphere of marketing and marketing researches. Sphere of interests:professional literature, especiallybehavior of consumers, marketing communications. Has publications in mass-media.

27. Personnel FIELDWORK DIRECTOR Natasha Min - graduated from Institute of Economy and Management of the Penza State architecturally-building Academy. Was trained in «Ri-Vita Consulting» company, has four-years’ field works experience on qualitative and quantitative projects.

28. Contact us Phone: + 7 (926) 847-97-42 +7 (916) 294-66-69 Fax: +7 (499) 785-67-70 E-mail:ri-vita@ri-vita.ru, tamarag@ri-vita.ru http://www.ri-vita.ru