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Data Driven Strategic Marketing

Data Driven Strategic Marketing. Scott Porter. SCASA Career Day 2014. Relevant. Clear. Good deal. Interesting. Relatable. Old news. Unclear. Overpriced. Boring. Insincere. Life of an Ad. Life of an Ad. Life of an Ad. Life of an Ad. Life of an Ad. Life of an Ad. Visits often.

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Data Driven Strategic Marketing

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  1. Data Driven Strategic Marketing • Scott Porter • SCASA Career Day 2014

  2. Relevant Clear Good deal Interesting Relatable Old news Unclear Overpriced Boring Insincere

  3. Life of an Ad

  4. Life of an Ad

  5. Life of an Ad

  6. Life of an Ad

  7. Life of an Ad

  8. Life of an Ad

  9. Visits often • Likes to visit and look for “deals” • Looks at multiple categories of items • Doesn’t think of the site for frequently purchased items • Rarely buys • Finds inspiration while shopping on the site • Visits infrequently • Thinks purchase process is difficult • Thinks site has best selection • High conversion rate when visits • Only visits when unsuccessful in obtaining item elsewhere • Only shops one type of item

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