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Kenneth Cobonpue

Kenneth Cobonpue. THE PHILIPPINE FURNITURE INDUSTRY (HOMESTYLE). Kenneth Cobonpue. Furniture and Furnishings's Annual Export Performance 2006 -2013. Lifted from the presentation of DED Emma Mijares during Road mapping workshop of Furniture industry updated by BETP.

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Kenneth Cobonpue

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  1. Kenneth Cobonpue

  2. THE PHILIPPINE FURNITURE INDUSTRY (HOMESTYLE) Kenneth Cobonpue

  3. Furniture and Furnishings's Annual Export Performance 2006 -2013 Lifted from the presentation of DED Emma Mijares during Road mapping workshop of Furniture industry updated by BETP

  4. Lack of an intensified global marketing strategy/ approach for the industry • Lack of sustainable supply of raw materials – wood (EO 23) and other non-timber products • Influx of foreign furniture products due to the low tariff imposed to China, Malaysia and Indonesia products. Local condominiums, residential, hotels and resorts tend to import furniture rather than purchase locally. • Lack of management education/manufacturing program – for middle managers and skilled workers – institutionalize in selected schools in the Philippines • High cost of inter-island shipping due to the “Cabotage” principle

  5. PRODUCT DEVELOPMENT PROGRAMS • Material Manipulation and Innovation • Design Development Seminars • Hiring of International Trends consultants • Region-Based material innovation and Furniture component production • Product Development programs • Green Furniture program

  6. Marketing Programs • Tie up with leading brands in target (glocal) markets • Establishment of local showrooms in the ASEAN region • Buyer-Designer-Exporter Merchandise Development Program • Selling missions (inbound and outbound) • Participation in International shows abroad • Philippine Furniture Shows for promotion, sales and branding • Tap design consultancy programs • Branding of Philippine furniture products • Alternative Markets Program (BRICS)

  7. Strategic Options and Action Plan

  8. Strategic Options and Action Plan

  9. Strategic Options and Action Plan

  10. Strategic Options and Action Plan

  11. Strategic Options and Action Plan

  12. Public-Private Partnership PRIVATE SECTOR: LEAD THE INDUSTRY GOVERNMENT SECTOR: RESOURCE GENERATOR/PROVIDER

  13. THANK YOU..

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