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P . A . S . K. “BECAUSE LIFE SHOULD BE SIMPLE”. PRI DRAGER . AVERY GARDNER . STEVE BARRIENTOS . KENNETH KEITT. MEET OUR TEAM. P ri Drager A very Gardner S teve Barrientos K enneth Keitt. P.A.S.K. P.A.S.K. P.A.S.K. P.A.S.K. P.A.S.K. P.A.S.K. P.A.S.K. P.A.S.K. WHO IS P.A.S.K?.
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P . A . S . K “BECAUSE LIFE SHOULD BE SIMPLE” PRI DRAGER . AVERY GARDNER . STEVE BARRIENTOS . KENNETH KEITT
MEET OUR TEAM • Pri Drager • Avery Gardner • Steve Barrientos • Kenneth Keitt P.A.S.K P.A.S.K P.A.S.K P.A.S.K P.A.S.K P.A.S.K P.A.S.K P.A.S.K
WHO IS P.A.S.K? The foundation of our company P.A.S.K... Because life should be simple. P.A.S.K was built with four key elements in mind: Production Awareness Satisfaction Knowledge
OUR MISSION P.A.S.K provides opportunities for consumers who are in need of technology that aides them in everyday life. Through innovation, technology, and superior customer service, our products will improve and simplify our consumers’ needs and wants. OUR GOAL To become the leader in universal designed homes.
INTRODUCING…AquaTech THE AUTOMATIC SHOWER DOOR PIONEER • AquaTech is an automatic shower door. • Specifically for disabled consumers and elderly, but perfect for everybody. • As technology advances, we want to make sure we are using it to the benefit of these consumers
WHY WE’RE DIFFERENT ACCESSIBLE SHOWERS HAVE BEEN MADE BEFORE, BUT NONE HAVE BEEN DESIGNED LIKE AquaTech! versus The standard The extraordinary AquaTech Showers normally made for disabled consumers look very clinical and do not have a door. AquaTech was made because P.A.S.K wants these consumers to still feel at home when they are bathing, not as if they are in a rehabilitation center.
Why did we create AquaTech? “BECAUSE LIFE SHOULD BE SIMPLE” • AquaTechwas created specifically for people who have physical disabilities/people who have trouble getting in and out the shower. • AquaTech was created to make life simple.
How does AquaTech work? PUSH. SLIDE. ENJOY. • AquaTechconsists of: • two switches which activate the door (one waterproof and one not) • sliding door • waterproof electronic system. AquaTech uses: Simple rolling technology - The doors are fixated on rollers which can be automatically and manually activated
DESIGNING AquaTech • Standard design: • glass and fiberglass • tile perimeter • 1 shower head • Grab bars for safety • lever to turn on and off • On and off waterproof button • Emergency button It meets the consumers’ needs without diminishing the look and feel of the bathroom – practical and stylish. • Extra features: • extra shower heads • different types of shower heads, (waterfall shower heads, messaging shower head, shape and sharpen showerhead, ceiling-mounted showerheads) • Additional grab bars • In-shower lighting • Intercom for added saftey
AquaTech: Ensuring Your Safety Of course, technology and design matter to us; but not as much as your safety matters! • OUR ROLE IN YOUR SAFTEY: • Aside from routine maintenance check-ups, we install: • Emergency button is located above the indoor waterproof switch • Disables the automatic system and lets you open the shower door manually. • Shatter proof glass • Handle bars • Allows you to maintain stability and prevent falling. • Built-in rugged anti-slip material • Our warranty offers: • 20 year warranty (extensions available)* • Free-of-charge repairs** • Routine check-ups and maintenance visits/phone calls
Costs Associated with Our Product • Most of our costs are Fixed, while only a little over $100,000 are Variable, knowing the Fixed is better in a way, knowing that is all we need to put out of pocket, while Variable could go either end of the spectrum, either costing more then estimated, or less then we thought originally. Product Manufacturing - $50,000 Marketing Research- $20,000 Competitive Intelligence - $25,000 Packaging - $40,000 Intermediaries - $75,000 Distribution Network- -$60,000 On-line promotion- $45,000
Costs Associated with Our Product Off-line promotion - $65,000 Promotional tools design - $35,000 Promotion tools production- $40,000 Media costs - $35,000 Domain name registration- $250 Web-site development – design - $15,000 Web-site hosting - $1,800 per year • Total= $507,050 • Fixed Costs + Variable Costs = Total Costs “$117,050 + $390,000 = $507,050” • Break - Even • Total Costs / Price of Product • “$507,050 / $3,400 ≈ 149 units”
Our Price Against the Competition • Some of our competitors are higher in cost, but still do not offer as high a quality that we provide. • They try to catch the consumer by involving all the add-ons by (grab-bars, and for a steadier door). • Our product is being sold at $3,400, and all of the add-ons our competitors mention are extra, are included into our price already. • We have no reason to trick the consumer to make more money when we are a company that wants to make a easier living situation. • Access INC – $2,800 2. BarrierFree – $3,800 3. Bathing Solutions- $3,000 4. My-bath – $6,900
AquaTech: Sliding into the future In 2012, AquaTech will surly heighten the expectations of disabled and elderly consumers. • With AquaTech, P.A.S.K took a simple idea to develop an easy to use and practical, high-quality product, all while keeping prices low. • We truly care about our consumers and their well-being. AquaTech was inspired by them! • This is just step one in P.A.S.K’s goal to become the leader in accessible home design. Join us on our journey! P.A.S.K.
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THANK YOU! P.A.S.K “BECAUSE LIFE SHOULD BE SIMPLE” PRI DRAGER . AVERY GARDNER . STEVE BARRIENTOS . KENNETH KEITT