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When you’re in the film and video profession, updating cameras and gear seem like a yearly task. Cameras specifically are advancing at an amazing rate, and if you follow the industry closely, it may be hard not to covet the newest generation or latest pixel-size craze. Before you post something for sale, check out these tips to make sure you get top dollar for your used cameras and video gear.
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T I P S F O R S E L L I N G Y O U R CAMERAS & VIDEO GEAR ONLINE
OUTLINE Beforeyoupostsomethingforsale, checkoutthesetipstomakesureyou gettopdollarforyourusedcamerasand videogear.
ResearchtheMarket Firstandforemost, doyourresearch, andknowthe goingrateforyourcamerasandgearontheonline market. ADSCTisagreatplacetostart, butalsocheck Craigslist, FacebookMarketplace, andanywhereelse youmayseesomeorganicsellingonline. Compare thosenumberswiththepriceofyourcamerasand gearnewandcheckoutusedequipmenton manufacturers’ sites. Lookatbundleandpackage dealstoseewhatkindofnumbersothersaregetting. Onceyougetastrongsenseofthemarket, youcan tailorapricethatiscompetitiveyetambitious, oryou canlistasmartbargainifyou’relookingtosell quicklyandmoveon.
CheckYourCalendar Dependingonyourcamerasandthegearin question, besuretocheckyourcalendaranddo someresearchonlineaboutreleaserumorstosee whatmightbearoundthecorner. Ifyou’relooking tosellinlatewinter, keepyoureyeonNABrumors, astherecouldbelotsofnewshittingthemarket thatmayaffectthepriceofyourcameraorgear. Samethingformodelreleaserumors: ifyou’re sellingaCanon5DMarkIII, lookoutforupcoming pricedropsonthe5DMarkIV, whichmaydropyour sellingpriceaswell.
TakeGreatPictures Now, ifyouwanttomakeyourgearlookappealing, putitinthebestlightpossibleandtakegreat pictures. Nothingscaresawayviewersmorethan sketchyphotosorscreenshotsfrommanufacturers’ websites. Youwanttoshowthatyourgearisinfact real, available, andingoodcondition. Formany sites, it’scommoncourtesy (andtherightthingto do) tomentionanyscratches, nicks, orproblems withyourcamerasorgear — andshowpicturesof themupfront. Yourpricemaydropbydoingso, but aneagerbuyermaybelookingforabargain.
GivetheRelevant Details Bythesametoken, shareasmuchinformation aboutyourgearaspossible. Youdon’tneedtowrite anovelaboutit, butsimplebulletpointsidentifying allofyourgear — andthespecificsforeachpiece — willhelpviewersline-itemandconsiderexactly whatthey’regetting. Evenifthingsseemobviousto you, lettingpeopleknowwhattypeoflensmount yourcamerausesandthedimensionsofyourtripod legsmaybethebiggestfactorinapotentialbuyer’s decision-making — anditonlytakesyouafew secondstolist.
FindCommunities Oneofthebestwaystokeepthingsinyourcircle maybetopostyourgearinnetworksand communitiesofwhichyou’realreadyapart. Ifyou’re inamid- tomajorcityrange, chancesonthere shouldbealocalfilmandvideocommunityand someprofessionalgroupswhereyoucanmeet, network, andswapgearwithrealpeoplewhoyou canstayintouchwithforyearstocome.
CreateaNarrative Finally, ifyoutrulywanttogetthemostbangfor yourbuck, channelyourinnersalespersonand providethenarrativeaboutwhysomeoneshould buyyourgear. Ifyou’resellingahigh-endcamera, sewthenarrativetogetherbysharinghowthe cameracanaccommodateanythingfromweekend shortstonarrativefeatures. Ifyou’veusedyour cameraorgearonsomecoolprojects, share examplesofhowgreatit’sbeenandwhyyou’d recommendittosomeoneelse. Makeitfun, tella story, andgiveyourgearagoodhome.
PostAround Ifyou’relookingtosellsoonerratherthanlater, thensharingyourpostonseveraldifferentchannels willbeyourbestbet. ThebigoneslikeADSCT - Australia'sLocalClassifiedSiteisagreatplaceto start, Also, ifyou’relookingforevensimpleroptions, manylocalcameraandgearshopsoffertrade-ins andstorecreditforgearthey’reinterestedin. It mightbelowerthanyou’dlikesometimes, butyou cantrustthestoreandsupportlocalmom & pop businessesintheprocess.
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