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Demographic Trends. North Seattle Community College Student Enrollment Management April 16, 2012 John Lederer, Ed.D. Director , Research & Strategic Planning. Presentation Overview. Some College, No Degree Students Educational Attainment of NSCC Students Reaching High School Graduates
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Demographic Trends North Seattle Community CollegeStudent Enrollment Management April 16, 2012 John Lederer, Ed.D. Director, Research & Strategic Planning
Presentation Overview • Some College, No Degree Students • Educational Attainment of NSCC Students • Reaching High School Graduates • College Bound Scholarship • Serving Baccalaureate-Seeking Students • Positioning as a Baccalaureate-Granting Institution
Some college, No Degree • There are almost as many adults with some college (no degree) than there are adults who have never been to college. • There are more adults over 25 with 1 or more years of college than high school graduates. • These adults have been to college and have college credits already racked up. • They are “low hanging fruit” for degree completion.
Educational Attainment by Age Cohort • In each of the 18-44 age cohorts, there are more residents with some college and no degree than there are residents with a high school diploma or less. • About 30% of 25-44 year olds have no college degree. Many of them need one to support their families. • Forty percent of older adults age 45-64 have no degree.
College Enrollment by Age Cohort • There are 125,000 residents of Seattle between the age of 20 and 34 that are not enrolled in college. That’s 71% of the age cohort. • Further analysis on the education attainment levels of the residents not enrolled in college by age, gender, race would help to identify enrollment target groups.
Prior Education of NSCC Students • NSCC has shifted toward serving more students with some college experience or a college degree. • Over one-third of NSCC state-funded students already have a degree, as compared to about 13% for the rest of the District.
What are NSCC’s Feeder High Schools? • NSCC enrolls fewer recent HS graduates than the other two colleges. • The Shoreline School District is a substantial contributor to the total.
Where do These Graduates Go to College? • NSCC Feeder High School students enroll in college at a higher rate than the rest of the Seattle District high schools. • But they are less likely to go to a 2-year college and more likely to attend a 4-year college than the rest of the Seattle District high school graduates.
College Bound Scholars Have a Ticket To Ride • College Bound Scholarship recipients have a 4-year college education paid for plus a book stipend. • Many college-bound scholars may be place-bound and may not be able to get into a 4-year directly from high school. • Others may choose to get an AA degree instead. • The numbers of college-bound scholars is increasing.
Higher UW Tuition is a Market Opportunity • In the last three years, UW tuition has increased by about 50%. • We can market ourselves as a low-cost path to a UW education.
Positioning as a Baccalaureate-Granting Institution • Washington has not increased its Baccalaureate capacity since the 1990’s with the creation of the branch campuses. • The state ranks 40th out of 50 states and DC in the production of baccalaureate degrees per 1,000 population (HECB, Key Facts). • University Centers and BAS degrees are great ways to reposition a community college as a baccalaureate-granting institution. • Community colleges are in the unique position to reach place-bound students, first-generation students, and economically disadvantaged students. • NSCC has a head start because it has so many BA degree holders on campus as students, and it has strong transfer education capacity.
