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Texas Emergency Management Conference Apr. 2, 2012 Luis Morales, Director, Communications

Texas Emergency Management Conference Apr. 2, 2012 Luis Morales, Director, Communications William Ayres, Emergency Public Information Specialist Sherrie Meck, Community Preparedness. Ready or Not? Campaign. Launched in 2007 with CDC funding Renewed by Texas Legislature of 2009

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Texas Emergency Management Conference Apr. 2, 2012 Luis Morales, Director, Communications

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  1. Texas Emergency Management Conference Apr. 2, 2012 Luis Morales, Director, Communications William Ayres, Emergency Public Information Specialist Sherrie Meck, Community Preparedness

  2. Ready or Not? Campaign • Launched in 2007 with CDC funding • Renewed by Texas Legislature of 2009 • Expectation for future funding

  3. Ready or Not? Campaign • Goals: • Build awareness • Educate Texans about disasters • Motivate change in behavior • Three areas of focus: • Family • Essentials • Information

  4. Ready or Not? Campaign • Advertising • Public Outreach • Earned Media • Websites • TexasPrepares.org • TexasPrepara.org (Spanish) • Resources for ordering • Surviving Disaster videos

  5. The Making of the Videos • Documentary-style video series • Six stories – English and Spanish • ASL versions (new this year) • True stories told by survivors • Feature Texas’ diversity: communities, geography, disasters • Guidance from preparedness experts • Professional quality production

  6. The Making of the Videos Purposes: • Put a human face on disasters • Teaching tool for local organizations • Preparedness dialogue at local level – engage the community • Complementary tool • Unique tool

  7. The Making of the Videos DSHS-TDEM Collaboration

  8. ADD SD LOGO HERE VIEW VIDEOS

  9. One Year Later • More than 100 screenings held, including: • Round Rock Police Dept.: 550 • Brown County: 25 screenings • Tyler ISD: 40,000 potential • Corpus Christi Hurricane Conf.: 600 • DFPS newsletter: 10,000 • Cable Access: Houston, El Paso, Pharr, Frisco

  10. One Year Later • Website views (TexasPrepares.org): 15,000 • TV & Cable Ads: 41 million impressions • Online Banner Ads: 105 million impressions • Time-Warner PSA: 3,459 (Fall 2011)

  11. Timeline of Website Activity

  12. Marketing Amplifiers are key. Q. What is an amplifier? A. You are.

  13. Marketing

  14. Marketing

  15. Marketing • “I am giving these out at the Emergency Preparedness Planning Council meeting this Thursday. This will be amazing for getting the message out.” - Melanie Devine, Emergency Preparedness Specialist, NCTCOG • “I loved it. Awesome job. I can’t wait to go back and use it.” - Steve Howie, Emergency Management Coordinator, Kaufman County • “This was wonderful and very informative. As a volunteer I will share it with my area back at church. It was very well put together and there were a couple of times I teared up. When you hit people on the emotional level and the community level at the same time they are more likely to actually do something. You all did a great job.” - Shuzette Bailey, Latter Day Saints Church, Lavon, Texas

  16. Discussion Luis Morales 512-776-7404 luis.morales@dshs.state.tx.us William Ayres 512-458-2211 william.ayres@dshs.state.tx.us Sherrie Meck 512-458-6257 sherrie.meck@dshs.state.tx.us

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