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Not Just Karaoke

Not Just Karaoke. Roger Dahle Nicholas Arment Hanif Boykin Elizabeth Valles. Original BMC and Tested Value Proposition. What were our value proposition hypotheses?. 1. Easy Accessibility. 2. Convenience for both Talent Coaches & Artists. 3. Cost Reduction.

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Not Just Karaoke

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  1. Not Just Karaoke • Roger Dahle • Nicholas Arment • HanifBoykin • Elizabeth Valles

  2. Original BMC and Tested Value Proposition • What were our value proposition hypotheses? 1. Easy Accessibility 2. Convenience for both Talent Coaches & Artists 3. Cost Reduction

  3. Low Fidelity Minimum Viable Product

  4. Low Fidelity Minimum Viable Product

  5. Customer Development Summary • MVP and How We Tested It • Customer Development: • What did potential customers think about our value proposition hypotheses? • 50+ customers interviewed

  6. Survey MonkeySurvey Link: Surveymonkey.com/s/FB7BF5X

  7. Key Insights – Customer Development&BMC Changes Key Insights Majority customers showed interested in the product Would like to use such an app to help create additional exposer Many interviewed felt creating a fun competitive atmosphere would add value ( Change to BMC)

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