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Not Just Karaoke

Not Just Karaoke. Roger Dahle Nicholas Arment Hanif Boykin Elizabeth Valles. Original BMC and Tested Customer Segments. What were our customer segment hypotheses ?. Male of Female Age 16- 35 Amateur and Professional Musicians. Male & Female Age 25-50 Industry Professionals .

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Not Just Karaoke

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  1. Not Just Karaoke • Roger Dahle • Nicholas Arment • HanifBoykin • Elizabeth Valles

  2. Original BMC and Tested Customer Segments • What were our customer segment hypotheses? • Male of Female • Age 16- 35 • Amateur and Professional Musicians • Male & Female • Age 25-50 • Industry Professionals • Male & Female • Age 25-50 • Industry Professionals

  3. Tested Minimum Viable Product

  4. Customer Segment

  5. Customer Archetype Billy the artist Follows:Graphic DesignersActorsMultimedia ArtistsWriters Interior DesignersPaintersMusiciansChoir members Spends: $30-$200 in mobile applications to improve and expose their talents. Purchased online within the last 30 days. Salary: 15k-60k

  6. Customer Survey33 Potential Customers Interviewed

  7. NJK – Customer Development Site

  8. Key Insights – Customer Segment&BMC Changes Key Insights • App will only be supported by Android at first • Many wanted to upload video performances but basic model will not allow • Many did not want to pay for the app. Offer a free trial run and if the user enjoys the app the charge a user fee. • Potential users liked the feature where they can save their favorite songs in “My Stuff” Age Demographics for Musicians that would be interested ranging more around 14-30.

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