Basic Fundamental Strategies of SEO

1. Basic Fundamental Strategies of SEO

2. Technical Optimisation When it comes to SEO success there are many factors that can have an impact. But they are summed up with these 3 fundamental parts below (don’t worry if you don’t know any of the technical SEO terms). On-Page Optimisation Off-Page Optimisation

3. Technical Optimisation ● These are all the things on your website that can affect the performance of the website for the user and for the search engines. This includes all sorts of things like page speed, site structure, website indexing and crawling, schema, meta descriptions and lots more. On-Page Optimisation ● This is the content that your users see when they visit your page and also what the search engines see. For users, it is the text, images, videos and layout which all need to be optimised. For the search engines, it’s more technical aspects like schema, meta descriptions and URL structure.

4. Off-Page Optimisation ● This is everything that is about your website that is on other peoples websites. This includes directory listings on places like Yellow Pages, social profiles on places like Facebook or Twitter, reviews on review sites and links from other websites mentioning you in a blog post or some other way. Basically it comes down to building your brand across the internet and being omnipotent (wherever your customer is – you are too).

5. Some Basic Onpage Optimisation The easiest place to start with SEO is making sure your on-page content is optimised properly with the help of best online seo tool. You will be surprised how many websites get this wrong, and it sends a message to Google that you are following its basic principles for how a web page should be created – content-wise. First, you want your title and your web page address/URL to be right, this is the most important on-page ranking factor. Concentrate on getting your main number 1 keyword in the title and the webpage URL. You will also want to keep your webpage URL as short as you can get (2 to 3 words is ideal) because it has been shown to help you rank easier, also make sure the web address is easy to read (no numbers or weird webpage titles).

6. Your meta titles and descriptions are next which is the information that shows up for your website in the Google search results. The meta title and description are located underneath your content in WordPress, you also need a plugin like Yoast SEO. Make sure your title has your main keyword in, plus a secondary keyword that people search for. If you were a plumber you might put something like – Local 24 Hour Plumber in London | Joe’s Plumbers. Local, 24 hour are secondary keywords and plumber in London is the main keyword. As for your meta description, think of it as an advert, you want to put your main services and benefits of choosing your business. So for Joe’s Plumbers, it might look like – Our expert plumbers are available 24/7 for any plumbing emergency. We specialise in boiler installations and repairs in London (Plus Free Quote). Also, make sure that each meta title and meta description is unique and relevant to each webpage.

7. Writing Your On-Page Content For Your Website When it comes to creating the content for your website the most important thing to remember is to write for people first and search engines second. If you have a site that is designed to tick every box Google is looking for, but the website is a terrible website with bad content and bad user experience, then eventually that site will get moved down the rankings because Google measures things like user experience and how people react to your website (e.g. bounce rate). So write your content like you are having a conversation with your customers. Then once you have done that, go back through your content and place your main keywords and your related (semantic) keywords in your titles and sprinkled sparingly throughout your content. It is usually better to have your keywords in different places.

8. Google Gives You The SEO Strategies Before you do anything though, you want to start at the beginning. Go to Google and type in the main search term you are looking to rank your website for. Then you will be able to see similar and related search terms. You can see this by adding words into the Google search. You can also see what Google thinks are direct related searches at the bottom of the search results in the ‘Searches Related To’ section (these are usually good to use for your H2, H3 and H4 titles). You can also go into Google Ads and it will give you lots of keywords that are similar and related, plus it will group different keywords into different topics. It does require more manual labour because there will be quite a few that are not relevant, but you will also find keywords you didn’t think of.

9. Next, you want to take a look at the top 10 websites ranking for that search term, and see exactly what each of them is doing. What is the type of page that comes up? ● – is it a sales page, a blog post or a list? How are they structuring their content? ● – is it lots of writing, images, videos, dropdown text boxes? What are they writing about in their content? ● – how do they talk about the topic and how do they structure the conversation? Once you have done all this you will have a good idea of what content you need, how to write it and how to structure it.

10. User Intent There are 3 different types of user intent according to Google. Commercial / Transactional Intent Directions and Navigation Intent Information Intent The user is looking for information The user is looking to purchase a product or service. The user is trying to get to a certain site or a certain place

11. Google will sometimes have mostly webpages in the top 10 that are all optimised for the same user intent. It will also sometimes have 1 or 2 spaces for the other two types of user intent. This is because it likes to cover different options and test out if those types of pages are useful. Create Content That Is Better or Different

12. So you can rank in the top 10 by being different to the status quo of what most of the websites are optimised for. But there are only 1 or 2 spots for these outliers, and it is naturally easier to get in line and compete for 8 or 9 spots on the first page of Google. The best method is to create content that is better than what is ranking in the top 10 on Google. You do this by going more in-depth on the topic than other websites, or you add extra things that other websites might not have like images, video, graphs and charts. Basically the goal should be – how do you make your webpage more useful in regards to solving the user intent than the competition. If a user can go to your webpage and not have to go to any others on the first page of Google, this is exactly what you should be aiming for. For example, If your competition has written 1000 words on the topic then you can write 1500 or 2000 words. This will let you go further in-depth and talk about related topics in greater detail.

13. Schema One last thing about on-page optimisation is you want to add Schema Markup to your website. Schema is basically the language that Google speaks, so having it on your website – you are speaking to Google directly. Basically Schema is fundamental information about your website, for example, your business name, address, phone number, logo. You can also use it for services, products, events and more. The best way to add Schema to your website is to use a Schema Tool which will give you the right HTML code to add to your site. Next, simply follow this guide on how to add Schema to your website.

14. Apart from technical optimisation and on-page optimisation, you also need power. The way you get power to your website which will help it rank is to get backlinks from other websites. A backlink is basically a vote of confidence from another website, and the more power the website has that is linking to you – the more power that votes of confidence will be. Build Backlinks To Your Website

15. The easiest backlinks to get are directory listings like Yellow Pages. Simply get on all the good ones and also all the directories that are in your niche. Here is a list of directories from Bright Local, who have a great directory finding software which makes this process a lot easier. Next, you want to get links from other websites that write blog posts about your niche. This is called guest posting and they are often strong links which are worth getting. Simply find good websites in your niche that talk about topics that are related to your business, and then reach out to them through email. Do this with 50 to 100 different websites and you will get 10 or 20 write back with instructions on how you can write a blog post for them with a link back to your website.

16. Google Analytics and Search Console Make sure that you have your analytics and search console are the best website analysis tools you can use to set up because it will show you a lot of important information. Things like your keyword rankings, how much time people spent on your website and whether they bounced back to Google. This helps with optimising different pages and seeing your progress as you move forward.