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rib ing. Quentin James. Wait…What?. Releasing in Beta. Releasing products that are not quite finished yet, but knowing that you can patch them later. Blackberry Storm. Prone to… Freezes Abrupt Reboots Non-responsive controls Cosmetic glitches.

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  1. ribing Quentin James

  2. Wait…What? Releasing in Beta Releasing products that are not quite finished yet, but knowing that you can patch them later.

  3. Blackberry Storm • Prone to… • Freezes • Abrupt Reboots • Non-responsive controls • Cosmetic glitches

  4. Release Date: 11.11.11 Game of the Year: 2012 Patched 5 times from Nov. 12, 2011 to Mar. 20, 2012 “It’s literally the things you’ve done in what order and what’s running.” --Todd Howard And other games

  5. iPhone 4 • “The iPhone 4’s proximity sensor didn’t work until last week’s software patch.”

  6. Why? Benefits of an early Market introduction. Enhanced functionality & Increased quality.

  7. for • Publicity… twice • Money up front • Consumer testing • You can see flaws earlier

  8. for “You wouldn’t write a thousand lines of code before you tried to compile it. Why would you spend a year or more on development before testing it in the market?” – Andy Brice

  9. against • Company Integrity • Angry Customers • Embarrassing

  10. against “There’s going to be a lot of marketing hype in the next few months regarding Skyrim’s release, but you shouldn’t pay attention to any of it because Bethesda doesn’t know how to make a decent game anymore.”

  11. What does the majority do? • “There's no question that, for whatever time budget you have, you will end up with better software by releasing as early as practically possible,

  12. What does the majority do? and then spending the rest of your time iterating rapidly based on real world feedback.

  13. What does the majority do? So trust me on this one: even if version one sucks, ship it anyway.”

  14. Ethical dilemma? When companies release buggy software, is this a breach of contract? They aren’t delivering what they promised.

  15. Questions?

  16. References • http://www.blisteredthumbs.net/2011/10/failure-to-launch-sots2/ • http://pogue.blogs.nytimes.com/2010/09/16/released-too-soon/# • http://www.codinghorror.com/blog/2009/12/version-1-sucks-but-ship-it-anyway.html • http://successfulsoftware.net/2007/08/07/if-you-arent-embarrassed-by-v10-you-didnt-release-it-early-enough/ • http://www.codinghorror.com/blog/2004/10/we-make-shitty-software-with-bugs.html • http://gojko.net/2009/11/23/the-danger-of-releasing-too-early/ • http://www.sei.cmu.edu/library/abstracts/news-at-sei/feature2200604.cfm • http://www.fiercedeveloper.com/story/whats-wrong-blackberry-storm/2008-12-01

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