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Online Business Makeover. Growing Your Business Online: The Challenges and Tools. Rachel’s Online Business Makeover. Module #1 Marketing Basics Part 1 – Validating your market. Market = WHO Topic = WHAT. Part 1: Market Analysis Who is your market? ____________________________
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Online Business Makeover Growing Your Business Online: The Challenges and Tools
Rachel’s Online Business Makeover Module #1 Marketing Basics Part 1 – Validating your market
Market = WHO Topic = WHAT
Part 1: Market Analysis Who is your market? ____________________________ What problem are you solving ? ________________________________________________________________ What is the size of your market? _______________________________________________________________ Total daily searches for top 5 Key-Phrases1. ___________________________________________ 2. ___________________________________________3. ___________________________________________ 4. ___________________________________________5.____________________________________________
Market = WHO Topic = WHAT
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Qualified Target Market
Qualified Target Market
Available Qualified Target Market
Potential Available Qualified Target Market
General Population Potential Available Qualified Target Market
Qualified Harvard
Ivy League Harvard
All Colleges Ivy League Harvard
All Students All Colleges Ivy League Harvard
General Population All Students All Colleges Ivy League Harvard
General Population All Students 4. All Colleges 3. Ivy League 2. Harvard 1.
20 Second Litmus Test Does Your Market Self-Identify?
20 Second Litmus Test: Does Your Market Self-Identify? (Ex: Magazines, Clubs, Associations, Trade Shows, Membership Sites, Support Groups, Forums, etc.)
Homework: Downloads here: http://wealthbiznetwork.com/module-1-downloads