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Grundtvig Learning Partnership

Grundtvig Learning Partnership. „ SMS - Get the message” Specific Marketing Strategis. Mission of CCE in Ruda Śląska. is to educate a creative and mobile employee who : - can meet the requirements of continually changing labour market ;

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Grundtvig Learning Partnership

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  1. Grundtvig Learning Partnership „SMS- Get the message”Specific Marketing Strategis

  2. Mission of CCE in Ruda Śląska is to educatea creative and mobile employeewho : - can meet the requirements of continually changing labour market; - understands the need for lifelong learning.

  3. Structure of the oraganisation Job adviser Psychologist Teachers Accountant Administrative employees Free lancers

  4. Product Policy: Forms of CKU’s educational offer School formsOut- of -school forms

  5. School forms offer • General secondary education • Vocational secondary education: • feeding and household technician • mechanic technician • sales technician • building technician • chef at small restaurants • Post-Secondary education: • book keeping technician • office work technician • technician of health and safety-at-work • technician of advertising organisation

  6. School forms: Target groups : • Secondary school leavers • Young adults –DROPOUTS- at risk of socialmarginalisation • people who want to upgrade professional skills and qualifications,

  7. School forms Promotion-mix: • Leaflets distributed inspring and autumn placement: • County labour Office, • Schools • Municipal SocialWelfare Centers • Local coal-mines • Unwanted Mother and Children’s Home in Ruda Śląska • School fairs • Local TV coverage of school events: • graduation • a blood donor action • National Education Day • Press articles concerning lifelong learning (in local press) • Special meetings for headmasters, educators from Ruda Śląska

  8. Out- of -school forms offer 1.Courses and trainings 2.Programme „Entrepreneurial teenager” (The Ruda Śląska Development Strategy)

  9. Programme „Entrepreneurial teenager” Includes in-school and after school courses and trainings that offer teenage participants activities to develope business skills : • How to run small business • Personnel administration minipecialist • Cash register service • Computer courses • How to get money for your fiscal cash register • One-day workshop Firma Symulacyjna„Most” w Pigułce introduces basic concepts of running trade firm as the Practice Firm „Most” Sp. zo.o.

  10. Programme „Entrepreneurial teenager” Target group: Teenagers attending secondaryschools in Ruda Śląska Number of courses - 29 Number of participants - 560

  11. The CCE as a subcontractor hired by : 1. County labour office in Ruda Śląska • vocational courses • Psychological training for long-term unemployed people preparing to return into employment. 2. Business Incubator in Ruda Śląska • „active woman” courses for unemployed women 3. The Association for Nongovernmental Initiatives „MOST” in Katowice • Training adressed to educatinal institutions on how to access Eu funding and grants from European Union

  12. The Practice firm ”Most” Sp. zo.o • The Practice firm „Most” Sp. z o.o has been working in the frameworks of the CCE since 2003. It is registered in the Polish Centre of Practice Firms CENSYM in Zielona Góra and also in the international centre EUROPEN in Essen.

  13. The Practice firm ”Most” Sp. zo.o • The essence of the Practice Firm „Most”Sp.z o.o. is imitation of an authentic company dealingwith wholesale trade of shoes. The work is real, whereas goods and moneyare fictional The practice firm “Most” Sp z o.o. keeps trade relation with other national and international practice firms.

  14. Promotion-mix • Posters • Flyers • One-day workshop Firma Symulacyjna„Most” w Pigułce as ”Free Trial Sample lesson” ofvocational courses for teenagers • Press announcements • Birthday and Christmas letters to Mayor and Key managers of local partner’s organisation to promote programme „Entrepreneurialteenager” distributed in autumn to all secondary schools in Ruda Śląska

  15. Job adviser in CCE job adviser helps learners to: • plan optimal way of career development • know methods and techniques of active searching for jobs • make professional documents according to standards • prepare to an interview with future employer • get better understanding of their own talents and professional predispositions

  16. Psychologist in CCE Helps in : • supporting in personal development • emotional and personality problems( phobias, shyness,hyperactivities) • elimination of uncorrect behaviour :agressivness, abrasiveness, withdrawing • critical situation: death of close relative or friend, a divorce, illness,alcoholism

  17. Local partners • schools • County Labour Office in Ruda Śląska  • Business Incubator in Ruda Śląska • Municipal Volunteer Service Center • Municipal Social Welfare Centers • The Association for Nongovernmental Initiatives „MOST” in Katowice

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