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Mean Motocross Machines

Mean Motocross Machines. Cortney Robertson Paul Garcia Wes Schmidt. Background.

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Mean Motocross Machines

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  1. Mean Motocross Machines Cortney Robertson Paul Garcia Wes Schmidt
  2. Background In the early summer of 1996 Wes’s dirt bike broke down, and instead of buying a whole new bike he called up Cortney and Paul to lend a helping hand building a new bike. Shortly after the three teamed up to build more bikes and sell them. Thus Mean Motocross Machines was started.
  3. Roles CEO- Wes Schmidt CFO- Cortney Robertson CTO- Paul Garcia
  4. Company Info We Sell parts Throttle Tires Clutch Engine Brakes We Repair Bikes Any problem we can fix it Contact repairman Set appointment date Bring in bike Inspection of bike Follow up call with price Do Repairs Pick up bike We Sell Bikes Kawasaki CRF70F ;$5,000 Honda XR400R ;$5,500 Yamaha Enduro 250 ; $6,300 KTM Moto 450 ; $3,500 Suzuki CR250 ; $5750 We Buy Bikes Process to selling a bike to Mean Motocross Machines. Contact either in-store or via web. Set up appointment with sales representative Viewing of the bike Negotiating price
  5. Storefront Mechanic shop Dirt Bikes on display Bring in bikes for sale Purchase bikes, and other bike accessories Store front customers Local Looking for work done on their bike
  6. Website Order Parts Throttle Tires Clutch Engine Brakes Order Customized bikes Pick make Pick model Pick year Engine size Color/Design Price range Price comparison & Blog We guarantee to publish book value prices alongside our price. Also blog features for feedback. Contact Information Published contact info on the site of the store location. As well as phone numbers to storefront as well as the repair shop.
  7. Customer Demographics Storefront customers Region based (local) Dirt bike enthusiast Repair Customers Pre-Built Bikes Online Customers Nationwide Parts customers Dirt bike enthusiast Customized Bikes
  8. Marketing (storefront) Adds in local newspapers Advertising our company and products we sell. It will be reoccurring every week Brochures Set brochures in local business’ that have more in depth information about the products we sell and the services we offer. Business Cards Names and information to contact us Typically given out on the storefront. Loyalty Card Offers discounts for repeat business
  9. Marketing (online) Display Ads Appears when dirt bike is searched on Google. Worldwide Video Appears on YouTube before certain motocross videos. Worldwide Affiliate and blog marketing Have a blog on our website
  10. CRM Why we picked CRM We wanted to be more customer based Salesforce
  11. Salesforce What it does A cloud computing software that allows you to connect your customers with your suppliers This CRM has numerous features such as: Service Cloud Delivers service with the leading customer service, support, and help desk solution Increase customer satisfaction, improve agent productivity and Lower overall support costs. Marketing Cloud Helps listen, gain insight and respond to customers in real time. Who Uses it Very large companies use this: Companies that are very popular today Wells Fargo Dunken Donuts Chipotle Pandora Electronic Arts Loreal Yamaha
  12. How we Plan To Use Salesforce We plan on using this software to create a bridge between Mean Motocross Machines’ customers and our suppliers by: Letting customers provide insight into what products they want to us to order. The software will allow them to see our suppliers inventory so they have input on the best products to purchase. It will allow us to keep better track of our inventory and what products are selling and which ones are not. Provide suggestions of products that other customers buying the same product purchased.
  13. Pros of Salesforce Allows closer connection with our customers because of cloud computing. Cloud computing provides instant feedback from our customers. Good for small businesses according to Epinions.com Allows easy tracking for products. Customers can give recommendations to other customers. It is easy to customize User friendly Fast connection
  14. Cons of Salesforce We don’t have control over Salesforce because we do not own the company. “the system is only as good as the data entered by the users and how effective managers are at structuring the data”. Sales staff isn't as knowledgeable as they could be about their product. Salesforce does not integrate well with Microsoft outlook. If the Salesforce site goes down we don’t have a software to use. Contract is not flexible.
  15. Price $250 per month unlimited use Unlimited users 30-day free trial Online Training Mobile access Unlimited customization Unlimited applications 24/7 Technical support
  16. Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education Salesforce.com. (n.d.). Retrieved from http://www.epinions.com/reviews/inet-ASPs-AllSalesforce_com?sb=1 Salesforce.com (2009, August 24). Retrieved from http://www.salesforce.com/ C. Andrew. (2007,August 17). [Blogpost]. Retrieved from http://www.linkedin.com/answers/management/organizational - development/MGM_ODV/299380-26285168 References
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