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Our mission is to enhance the RunToShop platform to attract more customers and generate higher income by implementing new earnings logic and design. Key steps include business modeling, redesign, and launch of the new site. Our earnings logic revolves around advertising to bring in customers for a free service.
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Business Plan Presentation FirstRunners RunToShop 1
FirstRunners • Venture Mission and Strategy • Business environment • Execution • Risk Analysis • Key Assumptions and Financials
Our Mission To re-create RunToShop site into a service which brings more customers and income.
Strategic Intent Implementation of new earnings logic and new design • List here your key actions (=how to get there): • Consider points on current site – what is good? What needs to be replaced? • Mock up consideration / re-design • Business modeling • Implementation of points above • Launch of new site
Our Earnings Logic Advertising brings income in a service which is free to use (=brings customers)
Business Environment • Market (Internet business via commercial advertisement in Finnish market) • Provide information (recommendations) of products to customers • One can get the same information for free in other sites
Project Execution Key Milestones: (service and business) • Mock up finished (now/1w) • Business plan (4w) • New site (6-8w) • Launch (8w) • Test • Fix?
Risk Analysis RISKS • Market -Similar service (recommendations) already included in buying services • Technology/Product -Narrow scale of business • Competence -Ability to succeed in market • ACTIONS • Market • -Provide better service • Technology/Product • -Aim for quality • Competence • -Offer more features
Key Assumptions And Financials • There is a need for this kind of a service and it is possible to make money out of it • Customers are there – people are always buying goods and this can be used to make profit. • No major competitor