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Business Plan Presentation ACEone

Business Plan Presentation ACEone. Table of content. Venture Mission and Strategy Business environment Risk Analysis Key Asumptions and Financials Market Research plan. Our Mission. Create a new experience for visually impaired people and get profit from it. Strategic Intent.

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Business Plan Presentation ACEone

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  1. Business Plan PresentationACEone

  2. Table of content • Venture Mission and Strategy • Business environment • Risk Analysis • Key Asumptions and Financials • Market Research plan

  3. Our Mission Create a new experience for visually impaired people and get profit from it.

  4. Strategic Intent • We want to be pioneers in the game field of visually impaired players • Key actions: • We will be Innovative • We will do a proper market research • We will fulfill the customer needs • Continous improvement based on customer feedback

  5. Our Earnings Logic Sponsors, government and companies support us with a contribution and the end users will pay for the game.

  6. Business Environment • Market • Target group • In Finland • Visually impaired : 80,000 • Blind :10,000 • All over the world • VI: 315,000,000   • Blind: 45,000,000 • Product/Service concept in one sentence • Game for visually impaired • Competition • Direct: There's no game for blinds at this moment • Substitution: board games, portable games...

  7. Risk Analysis • RISKS • Market • People don’t want to pay for the game • Hard to get a sponsor and advertiser. • Technology/Product • Lack of suitable devices • Technical abilities are limited • Competence • Lack of experience in the game industry. • ACTIONS • Market • Market research • Technology/Product • Look for ways to choose right platform • Competence • Interview with worker in the game industry and blind people. ACEone

  8. After four years..                     • 20 games                              • 250,000 players                      • Net Present Value                      • € 478K

  9. Negative cash flows 1h. 2011 -€ 28K 2h. 2011 -€ 14K 1h.2012  -€ 11K    Total       -€ 53K

  10. Risk Analysis • RISKS • Market • People don’t want to pay for the game • Hard to get a sponsor and advertiser. • Technology/Product • Lack of suitable devices • Technical abilities are limited • Competence • Lack of experience in the game industry. • ACTIONS • Market • Market research • Technology/Product • Look for ways to choose right platform • Competence • Interview with worker in the game industry and blind people. ACEone

  11. Marketing Mix 4P´s Competitive Advantage of Service • A new niche market with 0 or few competitors Product: •  An action game for visually impaired on the mobile phone Price: Place: •      0€      Limited version                 Ovi Store  • 3.99€      Full version                        App store (Futur Plan) Promotion:  • FFVI + Arla institute • Audio & voice AD by e-mailing and forums • Webpage ACEone

  12. Market Research Plan

  13. Customer Feedback Plan

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