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iHammer's mission is to empower web designers to use the iPad as a designing tool and enhance interactivity. This plan outlines our strategy, market analysis, execution milestones, risk assessment, key assumptions, and financial projections.
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Business Plan Presentation iHammer HammerKit
Venture Mission and Strategy Business environment Execution Risk Analysis Key Asumptions and Financials iHammer
Our Mission We help web designers to use iPad as a web designing tool and give them posibility to be interactive with the product.
Strategic Intent To be the first to release a web designing application for iPad. • Key actions (=how to get there): • Develop the native app before summer 2011 • Get funding • Thorough market research
Our Earnings Logic Web designers pay to get the HammerKit working on iPad and to use the iPad as a working tool.
Business Environment • Market (description, size, geography,trends) • Users: Web designers with iPads • Size: dunno • Geography: Global(where there’s iPad there’s iHammer) • Trends: Rapidly growing as iPad users increases • Concept: Web designing on the iPad • Competition (direct and substitution) • Not on iPad yet • Users don’t see iPad as a good designing tool
Project Execution Key Milestones: (product and business) What to do? Gestures for the iPad Wireframe Draft of BP Demo Market research Go or no go: Finished BP and native app
Risk Analysis RISKS Market Not enough users Pricing Technology/Product Gestures Native app Usability Competence New competitors Similar products • ACTIONS • Market • Research • Technology/Product • User testing and several iterations • Funding and recruitment • Competence • Competitor analysis • R&D
Key Assumptions Gestures have to work and usability has to be excellent iHammer has to be the first of a kind Enough customers -> $$MONEY$$ People using HammerKit
Financial • NPV • Net Sales
Market Research ctd • Potential market share • 21M iPads sold in the end of 2011 • 28% uses it for professional usage • 21 000 000 * 0,28 = 5 880 000 users • Potential sales • 5 880 000 * 49,99$ = 293 941 200 $ • Realistic: 0,01 * 293 941 200$ = 2 939 412 $
Customer feedback • Brilliant idea, would be very useful • Interface needs to fullfil iOS ”standards” • Usability is sluggish (HammerKit test environment) • High price, may affect customers decision • The application has to be simple enough for touch use
Marketing Mix • Competitive Advantage of Service • First web designing app for iPad • Marketing Mix • Product: Design on the go with iPad • Price: 49,99$ (only one in app store, professional usage) • Promotion: Apple site feature, forums, web site • Place: App store
The core: First web design application on the iPad First marketing focus on Europe, but Internet & Apple store are global Quick expand to NA Promotion through Facebook, Twitter & HammerKit Newsletters App development updates Marketing Plan