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Nazlin Bhimani, MA, MLS, FHEA Librarian, Christ’s College, University of Cambridge

The ‘Information Revolution’: Challenges and Opportunities for Academic Libraries in a Web 2.0 World. Nazlin Bhimani, MA, MLS, FHEA Librarian, Christ’s College, University of Cambridge. The ‘Information Revolution’.

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Nazlin Bhimani, MA, MLS, FHEA Librarian, Christ’s College, University of Cambridge

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  1. The ‘Information Revolution’:Challenges and Opportunities for Academic Libraries in a Web 2.0 World Nazlin Bhimani, MA, MLS, FHEA Librarian, Christ’s College, University of Cambridge

  2. The ‘Information Revolution’ • There is something in the air, and it is nothing less than the digital artifacts of over one billion people and computers networked together collectively producing over 2,000 gigabytes of new information per second . . . . • Michael Wesch "A Vision of Students Today (and what Teachers Must Do)," Encyclopedia Britannica blog, Oct. 21, 2008

  3. Library User Perceptions • 61% of Internet users perceive the Internet as a library. Many users think that resources on offer via Google Scholar are not available from the university library . • 89% of students use search engines to being their information search (while only 2% start from a library). • 93% are satisfied with their overall experience of using a search engine • Search engines fit students’ lifestyles better than physical or online libraries and that fit is ‘almost perfect’ • Students still use the library, but they are using it less (and reading less) since they first began using Internet research tools; and • ‘Books’ are still the primary library brand association for this group, despite massive investment in digital resources, of which students are largely unfamiliar.

  4. Searching for information: An UG Student Scenario & Observation

  5. Is Google God? “If I can operate Google, I can find anything . . . Google, combined with Wi-Fi, is a little bit like God. God is wireless. God is everywhere and God sees and knows everything. Throughout history, people connected to God without wires. Now, for many questions in the world, you ask Google, and increasingly, you can do it without wires, too.” Alan Cohen , Vice President Airespace New York Times 29th June 2003

  6. Branding Google From: Top 100 Brands (Brandz Marketing Report, 2011)

  7. Google’s Limitations • A commercial organisation, funded by online advertising and vulnerable to political and economical pressures and therefore not impartial; • Owns content software, e.g. YouTube, Blogger.com, Google Finance, Google Books and returns its own search results higher up the chain than other search engines; • Not updated as frequently as other search engines such as LIVE and Yahoo; • Has searching limitations (does not allow case sensitive searching, deep web searching)and often cannot replicate search results; • Does not sort results by relevancy but ranks results by website popularity and results based on links to and from a site; and • Search results are too numerous to look at and many are irrelevant or go straight to commercial vendors. Learning Resources

  8. Google Scholar

  9. Academic Databases Computer Source

  10. The Culture of Distraction: An PG/Researcher Scenario & Observation

  11. The Problem 1. Socio-Cultural & Behavioural Issues 2. Technical Issues Learning Resources

  12. Born to be Web 2.0

  13. Previously . . .

  14. Glasgow University Library

  15. Web 2.0 Progress?

  16. Left and Right Hemispheres Jane Healy’s Endangered Minds: Why OurChildren Don’t Think (1990)

  17. Advocacy Tara Brabazon The University of Google (2007)

  18. Collaboration • Academics • Librarians • English Language Support • IT • E-Learning • Students

  19. Drowning in Information

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