1 / 27

MKT 438 (Ash) Read, Lead, Succeed /Uophelpdotcom

For more course tutorials visit<br>www.uophelp.com<br><br> <br>MKT 438 Week 1 Individual Assignment Defining Public Relation Paper<br>MKT 438 Week 1 DQ 1<br>MKT 438 Week 1 DQ 2<br>MKT 438 Week 1 DQ 3<br>MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper<br>MKT 438 Week 2 DQ 1<br>MKT 438 Week 2 DQ 2<br>MKT 438 Week 2 DQ 3<br>MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper<br>MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper<br>MKT 438 Week 3 DQ 1<br>MKT 438 Week 3 DQ 2<br>MKT 438 Week 3 DQ 3<br>MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis<br>MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation<br>MKT 438 Week 4 DQ 1<br>MKT 438 Week 4 DQ 2<br>MKT 438 Week 4 DQ 3<br>MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary<br>MKT 438 Week 5 Final Exam<br>MKT 438 Week 5 Team Assignment Final Paper and Presentation (PR Campaign Kudler Foods)<br>MKT 438 Week 5 DQ 1<br>MKT 438 Week 5 DQ 2<br>MKT 438 Week 5 DQ 3<br>

agusden23
Download Presentation

MKT 438 (Ash) Read, Lead, Succeed /Uophelpdotcom

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MKT 438 Read, Lead, Succeed/Uophelpdotcom For more course tutorials visit www.uophelp.com

  2. MKT 438 Entire Course For more course tutorials visit www.uophelp.com MKT 438 Week 1 Individual Assignment Defining Public Relation Paper MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT 438 Week 1 DQ 3 MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper MKT 438 Week 2 DQ 1 MKT 438 Week 2 DQ 2 MKT 438 Week 2 DQ 3 MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper MKT 438 Week 3 DQ 1 MKT 438 Week 3 DQ 2 MKT 438 Week 3 DQ 3 MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation MKT 438 Week 4 DQ 1 MKT 438 Week 4 DQ 2 MKT 438 Week 4 DQ 3

  3. MKT 438 Final Exam Guide For more course tutorials visit www.uophelp.com Complete the Final Examination. 1.         The objective of public relations is to sell: 2.         The R-A-C-E approach to defining public relations includes the following components: 3.         The job of public relations professional is very much that of an “interpreter,” where he interprets: 4.         Which of the following trends contributed to the evolution of public relations in the United States? 5.         Public relations goals must be defined by: 6.         Morale at the company was low after a series of severe firings. 

  4. MKT 438 Week 1 DQ 1 For more course tutorials visit www.uophelp.com Should a company be concerned with public opinion? Why or why not?

  5. MKT 438 Week 1 DQ 2 For more course tutorials visit www.uophelp.com Which PR communication tool do you feel is the most effective? Why?

  6. MKT 438 Week 1 DQ 3 For more course tutorials visit www.uophelp.com What role does PR play in your organization? Explain your answer.

  7. MKT 438 Week 1 Individual Assignment Defining Public Relation Paper For more course tutorials visit www.uophelp.com Resources: University Library, Internet Write a 700- to 1,050-word paper in which you define PR. Include in your paper: Explain your personal definition of PR and definitions from three different sources, such as the Public Relations Society of America, textbooks, and so forth.

  8. MKT 438 Week 2 DQ 1 For more course tutorials visit www.uophelp.com What are some positive and negative aspects of publicity?

  9. MKT 438 Week 2 DQ 2 For more course tutorials visit www.uophelp.com At what stage of the PR campaign should evaluation occur? Explain your answer.  What are three types of evaluation techniques used in PR? What are examples of each?  

  10. MKT 438 Week 2 DQ 3 For more course tutorials visit www.uophelp.com How would PR research impact a PR team?  Give an example.

  11. MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper For more course tutorials visit www.uophelp.com Resources: University Library, Internet, and the Virtual Organizations can be found on the student website at http://ecampus.phoenix.edu Select a PR scenario from the following list: An organization is planning to introduce a new product or service in another country. An organization wants to position itself as a leader in embracing

  12. MKT 438 Week 3 DQ 1 For more course tutorials visit www.uophelp.com What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools?

  13. MKT 438 Week 3 DQ 2 For more course tutorials visit www.uophelp.com What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage?

  14. MKT 438 Week 3 DQ 3 For more course tutorials visit www.uophelp.com How critical is the internal communications process in PR? Explain.

  15. MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper For more course tutorials visit www.uophelp.com Resources: University Library, Internet Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational and societal implications. Write a 1,050- to 1,400-word paper in which you complete the following: • Explain the organizational and societal functions of PR. • Identify an issue within that organization that would have both organizational and societal implications.

  16. MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper For more course tutorials visit www.uophelp.com Resources: University Library, Internet Write a 1,250- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper: • List objectives for the PR Campaign. • Identify the organization’s publics. • Identify the risks in the strategy.

  17. MKT 438 Week 4 DQ 1 For more course tutorials visit www.uophelp.com Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?

  18. MKT 438 Week 4 DQ 2 For more course tutorials visit www.uophelp.com What potential effects can a crisis have on an organization? Explain your answer.

  19. MKT 438 Week 4 DQ 3 For more course tutorials visit www.uophelp.com Read the case on the Exxon Valdex.  What do you see as the top PR problems from this case and what would you do differently if you were in the PR department?

  20. MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis For more course tutorials visit www.uophelp.com Resource: The Practice of Public Relations Select one of the following case studies located in The Practice of Public Relations or a case study assigned or approved by faculty: • The Tylenol Murders, Ch. 2 • Exxon Corporation’s Bad Good Friday, Ch. 5 • The Katrina Kalamity, Ch. 13 • Wendy’s Fingers a Hoaxer, Ch. 19 Write a 1,050- to 1,400-word case study analysis in which youevaluate the effectiveness of communication between an

  21. MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation For more course tutorials visit www.uophelp.com Resources: University Library, Internet Prepare a 5- to 7-minute oral Progress Report Presentation accompanied by 8 to 10 Microsoft® PowerPoint® slides illustrating the work completed on your PR Campaign up to this point.

  22. MKT 438 Week 5 DQ 1 For more course tutorials visit www.uophelp.com How has technology impacted the dissemination of information to global publics?

  23. MKT 438 Week 5 DQ 2 For more course tutorials visit www.uophelp.com How can the power of PR influence and change your point of view? Is this ethical?

  24. MKT 438 Week 5 DQ 3 For more course tutorials visit www.uophelp.com How has globalization, technology, and diversity affected PR in the past five years? 

  25. MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary For more course tutorials visit www.uophelp.com Resources: the simulation Managing a Crisis Using PR located on the student website. Complete the simulation. Write a 600- to 900-word summary answering the following questions: • What does proactive planning mean? • What feedback mechanism would you develop in this situation? • What is an ineffectual way of deploying this plan? Provide some examples of what not to do in this situation. • When do you need a proactive crisis management plan? • When do you utilize reactive crisis management? What role

  26. MKT 438 Week 5 Team Assignment Final Paper and Presentation (PR Campaign Kudler Foods) For more course tutorials visit www.uophelp.com Resources: University Library, Internet Prepare 15 to 17 Microsoft® PowerPoint® slides with speaker notes illustrating the strategy and tactics of your PR Campaign. Write a 3,750- to 4,500-word paper integrating revised versions of your previous Learning Team Assignments. Include the following elements in your PR Campaign: • An executive summary • An analysis of the relationship between the PR Campaign and marketing within the integrated marketing communications program of the organization • An analysis of the impact of ethical considerations

  27. MKT 438 Read, Lead, Succeed/Uophelpdotcom For more course tutorials visit www.uophelp.com

More Related