What is a Consumer

What is a Consumer WEEK: 1 MODULE: Business Ethics Learning Objectives By the end of this lesson, pupils must be able to…… • Define the term consumer should be able to…… • Identify a range of goods and services used by consumers could be able to…… • Suggest some of the third party effects of their own choices as consumers • Explain what we mean by an ethical consumer

Starter - The square game • In groups of 5 • When the game starts open your envelope and look at the pieces. • The game will end when each of you has made a square. Each square must be exactly the same size. • You can pass a piece of card to one of the others but you must not reach out and take one. • There must be no talking during the game and no other communication. • You may at any time refuse to take further part. • The teacher has the right to stop the game at any time.

What is a consumer? We are all consumers and have to make decisions as to how we will spend our money e.g. pocket money and pay A “consumer” is really a “user” • We use goods and services every day. • We travel on buses and trains or in cars. • We occasionally visit a doctor, dentist. • We go to the cinema • We have our hair cut. • We buy clothing and food. • We use coal or oil etc., to keep warm • We expect clean water from the tap • We attend school

How do businesses behave? WEEK: 2 MODULE: Business Ethics Learning Objectives By the end of this lesson, pupils must be able to…… • Recognise some of the ethical decisions that businesses may face should be able to…… • Understand how these decisions can impact on productivity could be able to…… • Understand on how these issues relate to competition in the market place

Good Business Citizens WEEK: 3 MODULE: Business Ethics Learning Objectives By the end of this lesson, pupils must be able to…… • Engage in a group activity to prepare a plan for a community project should be able to…… • Offer some reasons why firms use some of their profits to pay for community projects could be able to…… • Explain what we mean by Corporate Social Responsibility

Getting the Message WEEK: 4 MODULE: Business Ethics Learning Objectives By the end of this lesson, pupils must be able to…… • Understand some of the techniques used by advertisers to persuade consumers to purchase products should be able to…… • Explain the difference between persuasive and informative advertising could be able to…… • Analyse an advert by selecting the informative and persuasive language used

Strap Lines Quiz • The future’s bright……. • More reasons to shop at…… • Beanz meanz…… • How do you eat yours? • Once you pop, you just can’t stop • Not for girls • …………..the best a man can get • Have a break, have a………… • Always………… • Don’t shop for it …………it

Informative or Persuasive? Cadbury Dairy Milk is made from the highest quality cocoa beans which are processed to produce cocoa mass containing 55% cocoa butter plus extracted cocoa butter, the basis for all chocolate products In the UK up to 5% vegetable fat is added to compensate for variations in cocoa butter Cadbury Dairy Milk contains 20% milk solids There are 530 Calories in a 100g bar so don’t eat too many

Sale of Goods Act • Goods sold must match their description. • Goods sold must live up to their description. For example, a waterproof coat must be waterproof.

Branding WEEK: 5 MODULE: Business Ethics Learning Objectives By the end of this lesson, pupils must be able to…… • be part of a group discussion by both listening to and offering points of view to reach an agreement should be able to…… • understand that organisations use marketing to alter the publics opinion could be able to…… • explain what we mean by public relations

Waste Not! WEEK: 6 MODULE: Business Ethics Learning Objectives By the end of this lesson, pupils must be able to…… • Assess their own use and abuse of energy as consumers should be able to…… • Apply the idea of efficient energy use to the industrial / commercial sector could be able to…… • Suggest ways that businesses could reduce energy consumption

What is a Consumer