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Law, Economics and Organization in Proactive International Contracting. A presentation at the Future Law, Lawyering, and Language - Helping People and Business Succeed May 13, 2003 Helsinki by Associate professor, dr.juris Petri Keskitalo The faculty of Law, University of Tromsoe.
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Law, Economics and Organization in Proactive International Contracting A presentation at the Future Law, Lawyering, and Language - Helping People and Business Succeed May 13, 2003 Helsinki by Associate professor, dr.juris Petri Keskitalo The faculty of Law, University of Tromsoe
Law, Economics and Organization Key features: - human actors: > are boundedly rational >> economize >>> contracts are always incomplete > are sometimes opportunistic > are able to plan with foresight >> ex ante design of contracts that create credible commitments is essential - central economic problem for organizations is adaptation > the adaptive needs of transactions differ > the adaptive capacities of alternative mechanisms for the governance of transactions differ > transaction costs matter
Firm: the black box Firm
Governance mechanism Transaction Cost Economics-analysis of transactions by Oliver E. Williamson: - Markets - Hierarchies - Hybrids Nature of business - Asset specificity - Frequency of transactions - Uncertainty
Contract provisions Contract type
Contract provisions Contract type Governance mechanism
Contract provisions Contract type Governance mechanism Nature of business
Contract provisions Contract type Governance mechanism Nature of business
GOVERNANCE MECHANISMS: HIERARCHY GOVERNANCE MARKET GOVERNANCE Firm A Organization Contracts
GOVERNANCE MECHANISMS: HIERARCHY GOVERNANCE MARKET GOVERNANCE Contracts Organization Firm A MARKET ADAPTATION POWER SYMBIOSIS GOVERNANCE Contractual hierarchies COOPERATIVE ADAPTATION
Firm A TRANSNATIONAL BUSINESS : S T R A T E G I E S
Firm A TRANSNATIONAL BUSINESS : Direct export sales S T R A T E G I E S DIRECT SALES
Firm A TRANSNATIONAL BUSINESS : Direct export sales S T R A T E G I E S DIRECT SALES Retailer INDIRECT SALES Sales Agent
Firm A TRANSNATIONAL BUSINESS : Direct export sales S T R A T E G I E S DIRECT SALES Retailer INDIRECT SALES LICENSING Franchise Sales Agent License agreement
Firm A TRANSNATIONAL BUSINESS : Sales office Direct export sales Subsidiary S T R A T E G I E S DIRECT SALES ESTABLIHMENT ABROAD Joint Venture Retailer INDIRECT SALES LICENSING Franchise Sales Agent License agreement
Firm A TRANSNATIONAL BUSINESS : G O V E R N A N C E M E C H A N I S M S Sales office Direct export sales Subsidiary Joint Venture Retailer Franchise Sales Agent License agreement
Firm A TRANSNATIONAL BUSINESS : G O V E R N A N C E M E C H A N I S M S Sales office Direct export sales Subsidiary MARKET GOVERNANCE Joint Venture Retailer Franchise Sales Agent License agreement
Firm A TRANSNATIONAL BUSINESS : G O V E R N A N C E M E C H A N I S M S Sales office Direct export sales Subsidiary MARKET GOVERNANCE Joint Venture Retailer SYMBIOSIS GOVERNANCE Franchise Sales Agent License agreement
Firm A TRANSNATIONAL BUSINESS : G O V E R N A N C E M E C H A N I S M S Sales office Direct export sales Subsidiary POWER GOVERNANCE MARKET GOVERNANCE Joint Venture Retailer SYMBIOSIS GOVERNANCE Franchise Sales Agent License agreement
Firm A TRANSNATIONAL BUSINESS : G O V E R N A N C E M E C H A N I S M S Sales office Direct export sales Subsidiary POWER GOVERNANCE MARKET GOVERNANCE Joint Venture Retailer SYMBIOSIS GOVERNANCE Franchise Sales Agent License agreement
LE&O-lessons for Proactive International Contracting: - Predict eventual problems and choose governance mechanism for the transaction - Fine-tune the chosen governance mechanism according to the ex post-adaptive needs of the transaction + incentive intensity + contractual safeguards - Remember cost effectiveness considering negotiating, designing, monitoring and enforcement of contracts + efficient use of default legal norms + efficient use of legal standards + knowledge of empirical findings in the LE&O-literature - Protect transaction-specific investments against opportunism
The Power Point-presentation is available at: www.jus.uit.no/ansatte/keskitalo/Proactive LE&O.pps