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Jenny at Work

Jenny at Work. In the Office Environment………. Jenny may now…… Automatically Log on Connect to the Office LAN Connect to the Office Intranet Connect to the Printer and Copier Connect to the Office Phone Network Personalise her Environment

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Jenny at Work

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  1. Jenny at Work • In the Office Environment………. • Jenny may now…… • Automatically Log on • Connect to the Office LAN • Connect to the Office Intranet • Connect to the Printer and Copier • Connect to the Office Phone Network • Personalise her Environment • Personalize equipment and furniture at which ever location she works • Control your Office Environmental Conditions • Personalise her Communications • Find out where her colleagues are located - Presence • Communicate with her colleagues voice video and IM • Lunchtime! • Purchase from the Vending machines • Purchase from the Canteen • Home shopping • News, Music and Entertainment • Jenny’s PDE = PAN + OAN + Content

  2. Jenny heads for home

  3. Jenny on the move • On the move Jenny may now have... • Wireless Information Systems on Train, Buses • BBC news delivered to each person on the Train by request • Live Football Match Video Commentary to the train • Private Car:- • a listening, talking avatar based personality • Engine Management information to the Garage • Electric Vehicle remote status • Broadband Information Systems • DVB-T, DAB • GPS Navigation • Security Tracking • Integrated Cellular Systems • the ability to synch your car/phone/MP3 player wirelessly with home media server • Jenny goes by Bus and…... • Jenny connects to the Vehicle Area Network to receive the Football Commentary • Jenny’s PDE = PAN +VAN + Content

  4. Jenny at home

  5. Jenny at home An Orange vision of the future home:- • in the future Jenny our Customer may have... • extensive home automation (lighting, heating, white goods, window control) • presence sensing and response • a listening, talking avatar based personality • mood sensing with empathetic feedback • robot helpers

  6. Jenny at home 6

  7. Jenny at home example home services • web tablets/tablet pc’s • broadband access • wire-free connectivity • real-time interaction with broadcast media • plasma screen • home theatre • multi-user satellite TV 7

  8. Jenny at home sample home services • digital media management • digital music and video storage on hard disk • streaming access to stored media across local wireless network • digital video recording with timeshifting, integrated electronic program guides etc. • synch your car/phone/MP3 player wirelessly with home media server • messaging services • networked digital picture frames • home messaging portal • text messaging, • e-mail, • multi-media messaging.

  9. example home scenario • Jenny is delayed -sends MMS to her • Brother Joe of the wrong sort of snow • - Joe previews MMS pictures • on his personal gateway whilst in • voice session with Jenny • - turns on family TV • - uses personal gateway to • switch picture output to TV • Jenny and Joe continue chatting • the TV has become part of Joe’s PAN 9

  10. Jenny at home Sample home services • appliance connectivity • Networked fridge • Washing Machine • Coffee Machine • Home Health Monitoring • Exercise Suite • Direct Links to Health Professionals • Personalisation for those with Special Needs • Jenny joins Home Area Network for status update • Jenny’s PDE = PAN + HAN + Content

  11. Jenny at Home • Remote access for: • Door Control • Security System • Environmental Settings 11

  12. Jenny at Home Environmental Control • Environment Monitoring • automated meter reading • oil supply monitoring • heating system monitoring • Optimisation - the “green home” • Centralised Control for Elderly Persons Homes - Orange M2M

  13. Jenny at homeHome Security 13

  14. the future perspective • in the future we will be even more connected to the environment but less aware • rich multimedia content delivered to you wherever you are by whatever technology is appropriate • rich multimedia content delivered to you from whichever source is appropriate - from a user perspective • personalised devices, applications and services • user becoming less technology conscious more brand aware • Reconfigurable Networks and Software Defined Radio a key feature • Peer-to-Peer content becomes a significant factor

  15. the future business model How does anybody make money? 15

  16. The B3G Transaction Model

  17. Financial Institution FI OEMn OEM System Suppliers The Future Business Model Regu- lators APn Operator Application Providers Non-Operator Application Providers MMM NO Multi- Media Mgr SP Network Operator Service Provider Users Um Enhanced Capability RS WL Wireline Operator CPn FD P2P Function Developer (SDR) Wireless Personal Area Network PAN Wireless Personal Area Network Wireless Personal Area Network Non-Operator Content Providers Operator Content Providers RN Roaming Network Operator Transaction Flow 17 Courtesy SDR Forum 17

  18. Media Interworking of Networks APn Billing Application Providers APn APn MMM Application Application NO Providers Providers SP Multi - Network Service Provider Users Mgr Operator Um “Clearcut Enhanced Communications” Capability MMM MMM NO NO SP SP Multi Multi - - Media Media Mobile Network Network Service Provider Service Provider Users Users Mgr Mgr Operator Operator Um Um “Clearcut Enhanced Enhanced IN House with NO” Communications” Capability Capability Billing 18

  19. the new business paradigm What can you bill - An operator perspective? • Operator created services • billed by Airtime • billed by Packet • Branded Content and Services • through Strategic Alliances • Co-Branded with Service Integrators • Airtime + Revenue Share through Developer Partners • Airtime through Developers Portal • Subscription Services • Micro-payment revenues • P2P Content • DRM through Token purchase • Support of own content sharing to encourage usage • M2M connectivity supported

  20. conclusion

  21. the way ahead • B3G will require a combination of innovative approaches towards billing to allow the survival of all the actors • The Business Model affects:- • End to End Network Architecture • End to End Security Architecture • The Business Case • No one business will be able to do everything in future - partnerships are key • Competitors will also need to work with each other for mutual benefit :- Co-opetition • We always have to remember that everything hinges upon the Customer!

  22. the future’s bright, the future’s Orange stephen.hope@orange.co.uk

  23. Content, Services & Applications New Business Models & Revenue Streams Thankyou Any Questions? Steve Hope Orange Research and Innovation stephen.hope@orange.co.uk Orange: +447973992864

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