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America Saves Week 2010 Preliminary Results from the Week

America Saves Week 2010 Preliminary Results from the Week. Ken McDonnell Program Director, ASEC Spring 2010 ASEC Partners Meeting. Individuals reached through various media. Marketing posters, flyers, etc. ─ 424,005 people Web sites ─ 824,000 Postal mail ─ 32,750 Emails ─ 516,450

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America Saves Week 2010 Preliminary Results from the Week

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  1. America Saves Week 2010Preliminary Results from the Week • Ken McDonnell • Program Director, ASEC • Spring 2010 ASEC Partners Meeting

  2. Individuals reached through various media • Marketing posters, flyers, etc. ─ 424,005 people • Web sites ─ 824,000 • Postal mail ─ 32,750 • Emails ─ 516,450 • Ads, PSA, media appearances ─ 1,308,550 • Tax site outreach ─ 123,300 • Events ─ 19,700

  3. Media and Support • ASEC and CFA hosted the annual media teleconference to kick-off the Week. • 96 media outlets (newspapers, radio, TV, blogs, and Web site postings) featured stories on the event. • Congressional Resolution in support of the Week introduced by Rep. Eddie Bernice Johnson (D-TX). • Proclamations from Governors in Alabama, Florida, Kentucky, and Washington • Statements of support from: • Social Security Administration Commissioner, Michael J. Astrue • FDIC Chairman, Shelia Bair • Comptroller of the Currency, John C. Dugan • Federal Reserve Board Chairman, Ben Bernanke

  4. EBRI/ASEC Participation in ASW ‘10 • 66 ASEC Partners and EBRI Members participated in America Saves Week 2010, including almost all of the ASEC Policy Board members. • ASEC participated in three outreach events during the Week: Military Saves Week Financial Readiness Fair at the Pentagon, SEC Financial Education Fair, and Black America Saves’ event at Howard University. • Financial capability outreach to over 650 individuals during ASW ’10.

  5. Local Saver Campaigns • Your organization can participate in America Saves Week through activities planned by a local saver campaign • Over 50 Saver Campaigns organized events in their communities. • Philadelphia Saves • 5 workshops throughout the Philadelphia metro area • A half day event, Financial Boot Camp for Life • Daily raffles • Maryland Saves • Roll in the Dough Campaign • Washington Saves Week • http://www.dfi.wa.gov/financial-education/wa-saves/default.htm

  6. Enroll as an America Saver • A motivational tool to help individuals stay on track to meet their financial goals. • Benefits of being a Saver • Monthly e-mails from financial experts • Quarterly newsletter • Savings strategies and tips to help you achieve your goal • Number of savers enrolled • Since January 1, 2010 – 27,000 • Total enrollment – 208,000

  7. America Saves Week 2011 • February 20-27, 2011

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