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The Resurrection of Playboy

The Resurrection of Playboy. Presented by Ryan Oake . Playboy’s History. Magazine was introduced in 1953 Created by Hugh Hefner in Chicago, Illinois Revolutionized the idea of men’s entertainment One million copies produced monthly in 1958 Allowed opinionated people to voice their thoughts

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The Resurrection of Playboy

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  1. The Resurrection of Playboy Presented by Ryan Oake

  2. Playboy’s History Magazine was introduced in 1953 Created by Hugh Hefner in Chicago, Illinois Revolutionized the idea of men’s entertainment One million copies produced monthly in 1958 Allowed opinionated people to voice their thoughts Technological forces impacted Playboy’s success

  3. Managers Versus Leaders Christy Hefner was C.E.O. from 1988-2009 2009 Scott Flanders put in charge of operations Hugh Hefner still offering organizational strategy Cooper Hefner being groomed to succeed Hugh Scott Flanders in charge of day-to-day management Hugh Hefner still owns 20 percent of Playboy

  4. Choosing A Niche Losing one million dollars producing the magazine Focusing on the magazine and product licensing No longer producing TV shows Cologne deal with Coty worth eight figures Focusing on selling apparel to consumers Management feels licensing is more stable

  5. Doing Business Globally China responsible for one third of product revenue Markets available that resemble 1950’s America 2009, $20 million was made in consumer licensing 2013, $60 million estimated in consumer licensing Asia and India among untapped markets 2013, $20 million revenue projected from China

  6. In Summary Playboy has determined the leaders and managers Playboy has determined their Niche Playboy has began doing business globally Playboy tripled 2010’s profits in the year 2011 Playboy plans on taking company public in 2015 Fundamental management tactics are being practiced

  7. References Hawkins, Lee. “Playboy Founder Hugh Hefner Discusses His Life, His Family Successor, & Playboy’s Future.” YouTube Video Blog. 28 min. 55 sec. 29 Nov. 2012. Web. 5 Mar. 2013. Hugh Hefner: Playboy, Activist and Rebel. Dir. Brigette Berman. Perf. Hugh Hefner. Metaphor Films, 2010. DVD. Robbins, Stephen P., et al. Fundamentals of Management. 6th Ed. Toronto: Pearson, 2009. Print.

  8. Thank You

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