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INSTITUTIONAL febraban.br

INSTITUTIONAL www.febraban.org.br. March/2012. VISION MISSION AND MAIN STAKEHOLDERS AMOUNTS STRATEGIC OBJECTIVES PERFORMANCE LINES STRUCTURE, BOARDS, DIRECTORY AND COMMITTEES MAIN PRODUCTS AND SERVICES THE ROLE OF THE BANKS BANKING SECTOR 2003 THROUGH 2010

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INSTITUTIONAL febraban.br

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  1. INSTITUTIONALwww.febraban.org.br March/2012

  2. VISION MISSION AND MAIN STAKEHOLDERS AMOUNTS STRATEGIC OBJECTIVES PERFORMANCE LINES STRUCTURE, BOARDS, DIRECTORY AND COMMITTEES MAIN PRODUCTS AND SERVICES THE ROLE OF THE BANKS BANKING SECTOR 2003 THROUGH 2010 IMAGE PILLARS AND CHALLENGE TARGET GROUPS AND ISSUES MAIN PROJECTS SUMMARY

  3. VISION A healthy, ethical and efficient financial system is an essential condition for the economic, social and stable development of Brazil

  4. MISSION AND MAIN STAKEHOLDERS Powers Constituted Mission Contribute to the economic, social and sustainable development of the country, representing its associates and seeking continuous improvement of the financial system and its relations with society Associates Entities Representing Society Society Employees Opinion Formers Unions Press Class Associations Other Economic Sectors Financial System Regulators International Bodies

  5. VALUES • Promote ethical, moral and legal values • Value people, work and entrepreneurship • Encourage practices of citizenship and socioenvironmental responsibility • Defend private initiative, the free market and free competition • Defend the dialog, respect and transparency in relations with customers and society • Act professionally and openly • Value diversity and social inclusion

  6. STRATEGIC OBJECTIVES Represent its associates before the powers constituted and entities representing society Interact with authorities and institutions in preparing and improving the normative system Develop initiatives for the continuous improvement of the productivity of the system and the reduction of the risk levels Watch over the efficiency of the financial intermediation and increase its contribution to society, including developing efforts which allow the growing access of the population to financial products and services Transmit to society the role and contribution of the financial system to the economic, social and sustainable development of the country

  7. PERFORMANCE LINES Propose and defend changes or editing of standards which increase the efficiency of the financial system and improvement of its instruments Develop and maintain communication channels with the Executive, Legislative, and Judicial Powers, Class Associations, Consumer Defense Bodies and other domestic and international entities and bodies Coordinate, when required, the contracting of professionals to defend the legal interests of the associates Execute and disclose studies and research aiming at improving the Financial system Communicate the role and performance of the financial system in a proactive manner

  8. PERFORMANCE LINES Make statements, when appropriate, about issues of interest to public opinion Desvelop training and qualification programs for the employees of associates Implement self-regulating programs Disclose to associates relevant information about issues object of its performance Encourage and support projects concerned with conserving biodiversity and the rational use of natural resources Encourage and promote the financing of initiatives whicdh are in harmony with sustainable development

  9. GENERAL STRUCTURE FEBRABAN General Structure

  10. CONSULTING BOARD BANKING SECTOR Aldemir Bendine - Banco do Brasil Conrado Engel - HSBC José Ermírio de Moraes Neto – Votorantim Luiz Carlos Trabuco Cappi – Bradesco Jorge Fontes Hereda – Caixa Econômica Federal Pedro Moreira Salles – Itaú Unibanco Roberto Egydio Setúbal – Itaú-Unibanco OTHER SECTORS Abram Abe Szajman – Fecomércio Fabio C. Barbosa – Grupo Abril CledorvinoBelini – Anfavea João Batista Crestana – Secovi / SP Housing Union José Roberto Mendonça de Barros MB Associados Luiz Fernando Furlan – Brasil Foods Paulo Godoy – ABDIB Roberto Rodrigues - Getulio Vargas Foundation Viviane Senna - Ayrton Senna Institute

  11. CHAIRMAN Roberto Egydio Setubal BOARD MEMBERS Banco ABC Brasil Banco Alfa Banco BBM Banco do Brasil Banco Industrial e Comercial Banco Toyota do Brasil BNP Paribas Brasil Bradesco BTG Pactual Caixa Econômica Federal Citibank NA Credit Suisse HSBC Itaú-Unibanco Rural Safra Votorantim STEERING COMMITTEE - CHAIRPERSON

  12. CHAIRMAN Júlio de Siqueira Carvalho de Araújo (Bradesco) VICE CHAIRMAN Elcio Anibal de Lucca (LUCCRA) BOARD MEMBERS Augusto Sérgio Amorim Costa (Banpará) Angelim Curiel (Citibank) Décio Carbonari de Almeida (Banco Volkswagen) Jorge Fontes Hereda (Caixa Econômica Federal) José de Menezes Berenguer Neto (Santander) Luiz Carlos Everton de Farias (BNB) SELF-REGULATING BOARD

  13. Luiz Horácio da Silva Montenegro (Banco Toyota) Marcos de Barros Lisboa (Banco Itaú-Unibanco) Milton Roberto Pereira (Banco Votorantim) Paulo Sérgio Cavalheiro (Banco Safra) Taise Christine da Cruz (Mercantil do Brasil) Walter Malieni Junior (Banco do Brasil) Walter Shinomata (HSBC) VAGO (Banrisul) INDEPENDENT BOARD MEMBERS Alencar Burti (Commercial Association of São Paulo) José Pastore (Concord Labor Relations) José Vicente (University of Unipalmares/AFROBRAS) Luiz Lara (Lew’Lara\TBWA) SELF-REGULATING BOARD

  14. PRESIDENT Murilo Portugal – President (FEBRABAN) VICE PRESIDENTS Julio de Siqueira Carvalho de Araujo – Vice President (Bradesco) Marcos de Barros Lisboa – Vice President (Itaú-Unibanco) EXECUTIVE VICE PRESIDENT Wilson Roberto Levorato (FEBRABAN) DIRECTORS Alexandre Corrêa Abreu (Banco do Brasil) Angelim Curiel (Citibank) Carlos Alberto Vieira (Safra) Érico Sodré Quirino Ferreira - (ACREFI) Hélio Ribeiro Duarte (HSBC and President of ABBI) José de Menezes Berenguer Neto (Santander Brasil) Márcio Percival Alves Pinto (Caixa Econômica Federal) Milton Roberto Pereira (Votorantin) Oswaldo de Assis Filho (BTG Pactual) Renato Martins Oliva (Banco Cacique) EXECUTIVE DIRECTORY

  15. EXECUTIVE COMMITTEES Institutional Relations Support and Control Business Coordinator : Hélio Ribeiro Duarte (HSBC) • Technical commissions • Economy • Marketing and Social Communication • Institutional Relations • Social Responsibility and Sustaonability • Human Resources • Ombudsmen and Relations with Customers • Legal Matters • Latin Americam issues (FELABAN)

  16. EXECUTIVE COMMITTEES Support and Control Institutional Relations Business Coordinator: Oswaldo de Assis (BTG Pactual) • Technical commissions • Accounting and Fiscal Issues • Internal Audit • Compliance • Risk Management • Bank Security • Banking Automation and Technology • Costs • Cash • Banking Services • Taxation • Prevention and Fraud

  17. EXECUTIVE COMMITTEES Institutional Relations Support and Control Buainess Coordinator: José Berenguer (Santander) • Technical commissions • ABECS – cards • Correspondents in the Country • ABECIP – Real Estate and Savings • Treasury Operations • International Operations • Credit Policy • Physical Entity Credit Products • Corporate Entity Credit Products • ABBI – International Banks • Vehicle Financing • ABEL – leasing • ACREFI – financials • Consigned Credit

  18. PERFORMANCE DYNAMICS Consumers Media/Press Congress Associations Academy Unions Central Bank Treasury ......... EXECUTIVE DIRECTORY EXECUTIVE COMMITTEES TECHNICAL COMMISSIONS WORK GROUPS

  19. MAIN PRODUCTS AND SERVICES • Preparation of studies and technical notes related to bills in the National Congress • Coordination of judicial initiatives to defend the sector • Positioning with the media about issues of interest to associates and society • Representation of the banks with authorities, domestic and international entities • Preparation, disclosure and discussion with the regulators of proposals aiming at the efficiency of the system and minimizing risks • Disclosure of informations about banking products and services • Coordination of studies, surveys and initiatives which aim at improving the image of the sector, attendance and relations with consumers • Implementation of management and self-regulation of banks • Implementation of actions of social responsibility, sustainability and social inclusion • Capacitation of associates • Execution of events of interest to associates and society • Negotiation of the Collective Labor Agreement of the Sector FEBRABAN

  20. REPRESENTATIVENESS – TOTAL OF THE BANKS FEBRABAN

  21. BANKING SECTOR 2003 through 2010 • total assets of R$ 3.8 trillion+ 190% • total net equity R$ 351 billion+ 183% • Basel index 17.1 % • total credit R$ 1,706 billion+ 308% • total deposits R$ 1,466 billion+ 199% • more than 460 thousand collaborators • R$ 1 billion in social and cultural investments Present in 5,657 municipalities

  22. BANKING SECTOR 2003 through 2010 • GREATER BANKARIZATION 141 million checking accounts + 62% 97 million savingsaccounts+ 56% 2.9 billion transactions with credit cards+ 222% • 56 billion banking transactions + 212% 3 billion transactions of public utility + 31% • GREATER ACCESS 243 thousand points of attendance to the public + 177% 153 million credit cards + 240% 37.8 million customers with access to the Internet + 183% • GREATER AUTOMATION OF THE SYSTEM • 5.2 billion transactions in the branch • cash desk+ 10%

  23. BANKING SECTOR 2010 • ATTENDANCE 43% self-attendance 23% internet banking 9.4% presence at the cash desk 5.6% correspondents in the Country 5.2% automatic 4.2% POS 2.9% call centers 2.0% checks GREATER ACCESSIBILITY 101 thousand ATMS adapted for people with special needs INTERBANKING TRANSACTIONS 96 million TEDs 2.1 billion compensated bank invoices

  24. THE ROLE OF BANKS • protect and remunerate the savings of individuals and corporate entities • grant credit to consumption, production and investment • render services of payments and receipts Financial Intermediation Rendering of services Interest and commissions Tariffs, annuities and administration rates

  25. IMAGE CHALLENGE from Federation which PROTECTS the BANKS to Federation which DIALOGUES with SOCIETY 25

  26. STRATEGIC PATH Work on two pillars SECTOR FEBRABAN Employees Society Consolidate the dialog with society Rescue pride of being a banker. Value their competences Value positive attributes perceived or not + CREDENTIALS RENDERING OF SERVICE 26

  27. STRATEGIC PATH PILLAR 1 PILLAR 2 + CREDENTIALS RENDERING OF SERVICES Increase and consolidate the dialog with society by rendering services of guidance about using the bank well and conscious consumption, promoting financial education. Strengthen contribution of the banking sector to the economic, social and sustainable development of the country and its continuous search to improve the system and its relations with society. 27

  28. WHAT WE WANT... To endow the banking system with the conditions and tools required to be able to render the services which society expects of it 28

  29. IMAGE PILLARS Transparency _______________________ Promotion of citizenship and financial education Dialog with society Commitment to sustainable socioeconomic development Commitment to improving the domestic financial system to the benefit of the consumer 29

  30. INTEGRATED COMMUNICATION General Plan of Action To Strengthen the Image of the Sector and FEBRABAN COMMUNICATION WITH BANK EMPLOYEES RELATIONS WITH THE MEDIA PUBLIC RELATIONS ADVERTISING SCRIPT OF THE COMMUNICATION ACTIONS SYSTEMATIC ANALYSIS AND MONITORING 30

  31. Customers Opinion formers Consumer defense bodies Bankers Internal public Entities and associations Press TARGET GROUPS FEBRABAN Banks /sector Governments Unions Academy 31

  32. ADVERTISING CAMPAIGNS Speak to your bank Customer Help Desk and Ombudsman 32

  33. ADVERTISING CAMPAIGNS DDA NEW LOGO MARK 33

  34. ADVERTISING CAMPAIGNS LAUNCHING OF THE PORTAL MY POCKET UPDATED (MEU BOLSO EM DIA) 34

  35. ADVERTISING CAMPAIGNS LAUNCHING OF THE CENTER “COUNT HERE” (CONTE AQUI) 35

  36. ADVERTISING CAMPAIGNS “USE AWARE OF CREDIT” 36

  37. NEW LOGO MARK Logo Mark years 90 and 2000 New Logo Mark - year 2009 37

  38. FEBRABAN NEWS BULLETIN – year 2010 • Edition # 1 (03/25): • President’s Letter – launching of the newsletter • Launçching of BRAIN – Brazil Investments and Business • Launching of the financial education portal My Pocket Updated • Edition # 2(05/14) • Thematic groups (negotiations between banks and banking unions) • Portal My Pocket Updated • Increase of credit in Brazil • Edition # 3 (07/07) • Spread • Green Protocol • FEBRABAN Prize II Banking Economy • Edition # 4 (07/22) • Profit of banks 38

  39. FEBRABAN NEWS BULLETIN – year 2010 • Edition # 5(08/02) • Protocol signed with the Federal Police to combat electronic fraud • Conduct Adjustment Term (TAC) of accessibility • Valuation of Diversity – agreements with SEPPIR, SPM and MEC • Edition # 6 (08/17): • Banking Services and tariffs • SEMARC 2010 • FEBRABAN Survey of Macroeconomic Projections and Market Expectations • Edition # 7(09/16) • 20 years of the Consumer Defense Code • Coffee with Sustainability • Edition # 8(10/07) • Green Protocol 39

  40. FEBRABAN NEWS BULLETIN – year 2010 • Edition # 9 (11/03) • Launching of COUNT HERE • Edition # 10 (11/16) • Launching of CED • Edition # 11 (11/25): • Launching of the Caravan My Pocket Updated • Launching of the STAR Tariff Packge • Edition # 12 (12/16) • Launching of the new Real banknotes • Edition # 13(12/22) • President’s Message about the year 2010 – stability of the sector and banking inclusion 40

  41. FEBRABAN NEWS BULLETIN – year 2011 • Edition # 14 (01/19) • STAR Tariff Package – access record • Edition # 15 (04/06) • FEBRABAN Program of Capacitation and Inclusion of People with Special Needs - PCDs • Edition # 16 (06/01) • Check Clearing enters the digital age • Edition #17 (22/08) • FEBRABAN launches advertising campaign for the use aware of credit 41

  42. PROJECTS AND ISSUES • Financial Education • Diversity Forum • 2nd group Capacitation and Inclusion of PCDs • Young apprentice • Bankarization and Financial Inclusion • Program “Starting Again“ • FEBRABAN Opportunities Promotion of citizenship and financial education 42

  43. PROJECTS AND ISSUES • STAR • Count Here – Self-regulation – • Self-regulation Seal • Projection Survey • Banking Economy Weekly Newsletter • Credit and Indebtedness Survey • Annual Report Dialog with society 43

  44. PROJECTS AND ISSUES • Long-term credit • Green Protocol • Sustainable Financial Cycle • Retail Payment System Commitment to sustainable socioeconomic development 44

  45. PROJECTS AND ISSUES • M-Payment • Credit Assignment Center • Compe with Image • Correspondents in the Country • Protection of individual data, • great indebtedness and positive registration • Banking security • Center of Exposure to Derivatives Commitment to improving the domestic financial system to the benefit of society 45

  46. Thank you ! www.febraban.org.br

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