1 / 11

Latin American Seminar May 2 – 3, 2007

Latin American Seminar May 2 – 3, 2007. Presented by The Alta Group John C. Deane. The Global Marketplace. Experiences in Market Entry Vertical & Geographic. Vertical Market Entry. Driven By Equipment or Industry Type Relatively Easy Should Be Aligned with Core Competencies

aileen-sargent
Download Presentation

Latin American Seminar May 2 – 3, 2007

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Latin American SeminarMay 2 – 3, 2007 Presented by The Alta Group John C. Deane

  2. The Global Marketplace Experiences in Market EntryVertical & Geographic

  3. Vertical Market Entry • Driven By Equipment or Industry Type • Relatively Easy • Should Be Aligned with Core Competencies • Brand New Space or Adjacent Space?

  4. Vertical Market Entry • De Novo • “Lift Out” • Purchase Going Concern

  5. Vertical Example • Large Captive Lessor • Global in Scope • Constrained Future Growth Rate • How to Choose Verticals? • Part Instinct • Importance of Alignment • First, Do No Harm

  6. The Global Marketplace Geographic Market Entry

  7. Geographic Market Entry • Much More Difficult • Name a Successful Geographic Market Entrant • Bank Lessor? • Independent Lessor? • Captive Lessor? • Push Through or Pull Through?

  8. Geographic Market Entry • In this context, equipment leasing & financing is NOT a global business • It IS somewhat regional, but mostly local • It MUST be viewed as a core business that requires core competencies

  9. Geographic Market Entry • Not De Novo • “Lift Out” • Partnership • Acquisition

  10. Geographic Market EntryNTY Example • Pull Through • Investment Grade Vendor or Manufacturer • Modest Initial Program Volume Expectations • What are the Alternatives for the Vendor?

  11. The US Marketplace Thank You

More Related