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MASCULINE BEAUTY IN LATIN AMERICA Obsession with looks no longer has a gender

MASCULINE BEAUTY IN LATIN AMERICA Obsession with looks no longer has a gender. Mojca Hostnik Masa Celestina Inga Kievisaite Dazzle-Anne NG. Venezuela: a land of endless beauty. The most appearance-minded people in the world The world's largest consumer of cosmetics on a per-capita basis

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MASCULINE BEAUTY IN LATIN AMERICA Obsession with looks no longer has a gender

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  1. MASCULINE BEAUTY IN LATIN AMERICAObsession with looks no longer has a gender Mojca Hostnik Masa Celestina Inga Kievisaite Dazzle-Anne NG

  2. Venezuela: a land of endless beauty • The most appearance-minded people in the world • The world's largest consumer of cosmetics on a per-capita basis • Extreme national pride on physical beauty • History: Spanish, Indian and African roots, telenovelas (soap operas) and Mis World

  3. The Miss Venezuela has been held since 1952. Biggest no. of wins in the world: 4 Miss Universe, 5 Miss World, and 4 Miss International. Beauty – US standards Females – beauty objects, increasing masculine sexual objectification Beauty in Venezuela: area for business

  4. Beauty pageants for men • Men worry about their appearance • Venezuela is becoming a force in male contests • Very strong machismo mentality • A chain of spas called "Only For Men" • Plastic surgery

  5. Beauty contests • Mister world • Mister international • Mister intercontinental

  6. First hand information • Brazilian vs. Tourist in Brasilia vs. Mexico • Interview: • Men give a lot on their beauty • Beauty contest for men • Pressure

  7. First hand information • Spending a lot of money for beauty products • Latin Am. Or US/ European products • Competitiveness & quality • Availability

  8. CONSUMER PRODUCTS • Man fashion style F MEN – Fashion TV’s channel solely for men’s swimwear, lingerie, designer clothing, etc. • Man skin care products Wella SP Just Men Range (Maxxximum Tonic, Jelly Tonic, Shape Creator, Shine Controller, Soothing Balm, Exxtra Strong Gel, etc) Gilette and Nivea continue to gain sales in Latin America • Man hair care T H E H A I R M A X L A S E R C O M B™

  9. Latin American Male Vanity BUSINESS APPLICATION: Capitalizing on Market: MALE MODELS and all the other Latin American menyearning to achieve the same look, status, and attention • SERVICE- oriented • Caracas' Garbo & Class modeling school • – no longer just for aspiring Venezuelan beauty queens • Fitness centers/ gyms – for cardio and toning • "Only For Men" – chain of spas for feet, nails, and hair grooming • (haircuts, facials, waxing, anti-stress massages, etc.) • Plastic surgery for men – nose jobs, liposuction, etc. • Man-care websites • http://www.theydeserveit.com/fashion-beauty/haircare/man.html

  10. Sources • http://www.analitica.com/bitblio/roberto/venus-i.asp • http://en.wikipedia.org/wiki/Miss_Venezuela • http://seattletimes.nwsource.com/html/living/2003343352_guypageants06.html • http://www.everyculture.com/To-Z/Venezuela.html • http://en.wikipedia.org/wiki/Mister_World • http://en.wikipedia.org/wiki/Mister_International • http://en.wikipedia.org/wiki/Mister_Intercontinental • http://seattletimes.nwsource.com/html/living/2003343352_guypageants06.html • http://www.columbiantalk.com/lifestyles/lifestylesnews/ASAP11062006news168612.cfm • http://www.zonalatina.com/Zldata77.htm • http://www.lasercomb.net/ • http://www.euromonitor.com/Mens_Grooming_Products_in_Argentina • www.ftv.com

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