Advertising gets you the back page. Publicity gets you the cover.

1. Advertising gets you the back page. Publicity gets you the cover.

2. WHAT IS PUBLICITY? Publicity is providing an implied endorsement through media coverage of a company, a product, or an event. Publicity can be used to build or create an image or perception.

3. R.S.V.P. & ASSOCIATES: We are a full service national public relations firm specializing in event organization and coordination, promotion implementation, community relations and publicity placement for hospitality and restaurant businesses.

4. MEET RHONDA Launched R.S.V.P. & Associates as a national PR firm in 1988. 25 years of industry experience. She is the conductor behind the orchestration of R.S.V.P.’s work. She loves the exhilarating feeling from creating and implementing cutting edge public relations portfolios, parties, philanthropic events and media plans.

5. RHONDA S. VERONA • National Client Success:

6. MEET SUSANNA • 10 years of PR industry experience  • Based in Chicago, IL – Boots on the street • Focus in media relations, event planning, social media • LOVES to work with food clients • Passion for food • Experience: Vienna Beef, Batter Blaster Pancakes CHINET, Woodland Foods 

7. SUSANNA KALNES • Strong track record for securing media: • ABC • NBC • FOX • WGN • Chicago Tribune • Chicago Sun-Times • Daily Herald • Many suburban newspapers • Crain's Chicago Business • CS • Eric & Kathy Show (WTXM-FM) • WGN-AM • Associated Press • Today Show

8. THE R.S.V.P. DIFFERENCE:“Big enough to deliver, small enough to care” • R.S.V.P.’s President Rhonda S. Verona personally handles and gives every project a “wow” factor. • R.S.V.P.’s proprietary contacts are second to none, in fact both the media and clients recommend us! • At R.S.V.P. the decision process is immediate; there are no layers. • R.S.V.P. takes ideas to the next level with a creative flair to achieve exposure. • Our event ideas are unparalleled. • R.S.V.P. will make every untold story newsworthy! • We handle all publicity quickly and ensure every event is long lasting. • R.S.V.P. never stops with just one news story. We move our clients story from one media outlet and angle to another.

9. BRIDGING THE GAP: We create bottom line promotions that delivers the message and stimulates new guests for Culver’s . R.S.V.P. designs and implements creative ways to bridge the gap between the Culver’s brand advertising and its target audience to match publicity and promotional messaging.

10. PUBLIC RELATIONS PROGRAMS =PUBLICITY: • Eye-catching press releases • Thought-provoking and newsworthy media alerts • Unique publicity plans • Unparalleled media contacts and follow- up • News that translates to results

11. WHAT ARE THE GOALS OF PUBLIC RELATIONS FOR CULVER’S? • Generate free exposure • Strengthen credibility • Increase awareness and build loyal and frequent guests • Enhance community involvement • Create credibility by media recommendations • Provide a long lasting image for years to come

12. CREATE INTEREST THROUGH MEANINGFUL PRESS RESULTING IN MORE GUESTS Through: EXPOSURE! EXPOSURE! and more EXPOSURE!

13. HOW WE WORK: We immerse ourselves in a bank of facts about you. We learn your business, then create strategies and goals to build a stellar public relations program.

14. WHY YOU NEED US: • We know what it takes to reach your audience. • Our experienced professionals have extensive media contacts gained through years of planning and implementation. • We’ll establish an understanding of your business and the goals you’ve set, then communicate them to the media in a compelling and exciting fashion. • We pride ourselves on our ability to create, plan and execute public relations campaigns that drive results beyond the expectations of our clients.

15. MEDIA POWER!R.S.V.P. WILL GENERATE EXPOSURE INTHE MEDIA: • Television • Radio • Newspapers • Magazines • Online

16. BROADCAST MEDIA EXPERIENCE • ABC • Windy City Live / WCL Weekends • ABC7 News This Morning • ABC News Saturday Morning • ABC7 News at 11 AM • Hungry Hound • WGN • WGN Morning News /WGN Weekend • Midday Lunch Break • Chicago’s Best (Food) • People to People • NBC • NBC5 News at Noon • NBC5 News Saturday Morning • CLTV • Morning News • Midday News • FOX • Good Day Chicago • Deal of the Day • Fox News at Noon

17. PRINT AND RADIO MEDIA OUTLETS • Chicago Tribune • Chicago Sun-Times • Daily Herald • Pioneer Press • West Suburban • Time Out Chicago • Bugle • RedEye • Chicagoland neighborhood newspapers • WTMX-FM - Eric & Kathy Show • WJMK-FM -Dave Fogel • WXRT-FM - Lin Brehmer • WUSN-FM- Lisa Dent & Ramblin’ Ray • WBEZ-FM- The Morning Shift • WGN-AM- The Nick Digilio Show • WLS-AM- Roe Conn Show • Many More!

18. Success for Culver’s Arizona And Many More!

19. Retailers cue up for Cupid

20. Pulling Corks and Forks

21. Statistics Tell the Story! THIS YEAR LAST YEAR $10,000.00 donated • $4,600.00 donated ABC 15 Live Segment of PCH’s Telethon Culver’s Owners: Joe Libman and Jason Kveton were interviewed by Brandon Hamilton and Connie Colla for their donation of $10,000.00.

22. Success for Vienna Beef Chicago

23. Success for Batter Blaster Pancakes Pancake Ryan Gosling

24. Misericordia Candy DaysApril 26th-27th Plan

25. Honor FlightsMay 21st Plan

26. Cross Town Custards CUBS vs. WHITE SOXMay 27th, 28th, 29th, 30th Plan

27. September Misericordia Month September 8th Family Fest Plan

28. Chicagoland  Celebrities Create their very own Culver’s Concrete Mixer for Charity!

29. Now is the time to give Chicagoland the Scoop!Culver’s scoop that is…