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Now Aimlogic discuss some common Facebook Car Marketing Ad mistakes. You will know what to avoid in Facebook Ads to ensure maximum success. After all, no one wants to be known as the dealership with the worst Facebook Ads.
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AUTOMOTIVE DIGITAL MARKETING D E A L E R SH I PF A C E B O O KM A R K E T I NG
8 REASONS WHY DEALERSHIP FACEBOOK FAILED CAR MARKETING
We will discuss some common Facebook Ad mistakes. You will know what to avoid in Facebook Ads to ensure maximum success. After all, no one wants to be known as the dealership with the worst Facebook Ads. You need to know more than the basics of setting up a Facebook Ad. You must know how to optimize your efforts for success. While there are many ways to go astray when running Facebook Ads for automotive marketing, here are the top aspects you should avoid. www.aimlogic.com
POOR TARGETING Facebook provides some of the best targeting options on the market. It’s possible that you created targeting that was either too narrow or too wide. If you desire to attract potential car buyers, you want to fine-tune the targeting. Before you run the next campaign, make sure you have the appropriate selections. For example, if you are pushing a sports car model, it doesn’t make sense to target stay- at-home moms. www.aimlogic.com
IGNORED LOOKALIKE AUDIENCES Facebook offers Lookalike Audiences, which is an innovative solution for your ads. When you are planning who to target, consider this option. You simply start with a Custom Audience, either pulled from the Pixel or fans of your page. Then, Facebook chooses other people with the same qualities. This can be done with similar interests or demographic information. www.aimlogic.com
YOUR AD COPY IS LACKING You must put thought into your Facebook advertising. you want to refresh the ad copy frequently to keep the content fresh and engaging. Your audience will begin overlooking the ads if the content is boring or static. In the end, your Facebook page will suffer from a decrease in conversions, which also increases the advertising cost. www.aimlogic.com
Poor Handline On top of focusing on the content, you need a punchy, eye-catching headline. Whenever you curate content for your website, social media channels or email marketing, your headline must be a top priority. www.aimlogic.com
Poor Handline On top of focusing on the content, you need a punchy, eye-catching headline. Whenever you curate content for your website, social media channels or email marketing, your headline must be a top priority. www.aimlogic.com
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