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Group Assignment Adam Eugene Shi Hao Vin Cent

Group Assignment Adam Eugene Shi Hao Vin Cent. Consumer insight. CREATIVE ANGLE: Fisherman’s Friend is your perfect wingman. The lozenges relieves your throat and restores your manly voices so you can pick up girls successfully.

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Group Assignment Adam Eugene Shi Hao Vin Cent

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  1. Group AssignmentAdamEugeneShi HaoVin Cent

  2. Consumer insight CREATIVE ANGLE: Fisherman’s Friend is your perfect wingman. The lozenges relieves your throat and restores your manly voices so you can pick up girls successfully. Having sore throat is irritating – bad weather isn’t helping either Everyone deserves a healthy and happy throat

  3. 1 2 3 Video Ad 4 5 6 BGM:"I Won't Back Down" - Tom Petty Classic Wingman song

  4. Print Ad

  5. Radio Ad Music: Soulja Boy – Kiss me thru the phone instrumental  MVO1:  *Dial tone ends and someone picks up the phone SFX* *Clears Throat* “Baby you know that I miss you… ”  *screamo voice* FVO1: “Eww. What’s wrong with your voice?“ *Hags up phone SFX* Narrator: (Serious manly voice) “This is a problem that most men faced when approaching people, especially the girl of their dreams. The solution to the problem on the other hand has been around since 1865.”  MVO1: *Dial tone ends and someone picks up the phone SFX* “Baby you know that I miss you; I wanna get with you tonight. But I cannot baby girl and that’s the issue.” *Boy band Voice* FVO1: “Awww, I miss you too baby.”  *Guy continue singing in the background while fading out* Narrator: (Serious manly voice) “Fisherman’s Friend, Your wingman since 1865. Don’t leave him at home or you’ll end up leaving the girl of your dreams behind instead.” ++++++ ENDS +++++

  6. Direct Marketing

  7. The contents : A note and a pack of Fisherman’s Friend. Direct Marketing 1 2 It doesn’t matter if you have good looks if you don’t have the voice. Your Wingman Since 1865, Fisherman’s Friend

  8. Copywriting Theme Humorous & LikeableFisherman’s Friend lozenges restores your manly voices so you can pick up girls successfully. Logical Fisherman’s Friend lozenges relieves your throat.

  9. Copywriting Category Transformational Take Fisherman’s Friend lozenges - heals your bad voice back to your perfect manly voice! Emotional Fisherman’s Friend lozenges restores your manly voice so you can pick up girls successfully. Logical/ RationaleFisherman’s Friend lozenges relieves your throat. You see immediate effect. Bad throat? Eat Fisherman’s Friend lozenges - your throat is now happy throat!

  10. Consumer Category Conformist (PRIMARY)Responds to likeable and emotional elements. “Fisherman’s Friend lozenges restores your manly voices so you can pick up girls successfully.” “Fisherman’s Friend lozenges relieves your throat. You see immediate effect. Bad throat? Eat Fisherman’s Friend lozenges - your throat is now happy throat!”

  11. Consumer Category Comparative (SECONDARY) Responds to rationale and transformational message. “Take Fisherman’s Friend lozenges - heals your bad voice back to your perfect manly voice!”

  12. Consumer Profiling • Males and females aged 15-24 • Wants quick solution to everything. Instant solutions are the best! • Seeks instant benefits in products they purchase. • Fisherman’s Friend light usage – quick and easy way to relieve throat. • May not visit physicians for health advice. Seeks advice on the internet instead. • Enjoy playing sports, having fun spending time with family and friends. Always on the move. • Carries strong opinions, open minded, daring and energetic.

  13. Media Planning TV Stations:8TV Time Slots:Weekdays 8pm-11pm

  14. Media Planning Radio Stations:Hitz FM, Fly FMTime Slots:Weekdays 8pm-11pm

  15. Media Planning Online and Mobile Medium:Fisherman’s Friend hosts: A Facebook page, Twitter account, Youtube channelOnline portals: Elite Daily, Thoughtscatalog.com Youtubepre-roll ad platform- Only pay when people watch- Reach your ideal customer- See what's working- Build a following

  16. THE END

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