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New Gmail Inbox – Impact on Unique Open Rates

New Gmail Inbox – Impact on Unique Open Rates. Two templates: Year Over Year (YOY) Same Time Period (STP) New Gmail inbox began rolling out June 2013 – track data beginning June 2013 to current day How to use: Templates provide general trend analysis Note email metrics will vary due to:

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New Gmail Inbox – Impact on Unique Open Rates

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  1. New Gmail Inbox – Impact on Unique Open Rates • Two templates: • Year Over Year (YOY) • Same Time Period (STP) • New Gmail inbox began rolling out June 2013 – track data beginning June 2013 to current day • How to use: • Templates provide general trend analysis • Note email metrics will vary due to: • Day sent • Time of day sent • Subject line and / or content • Recommend minimum 8 weeks or 4 emails, whichever covers longer period of time • Right-click graph grid lines and click, “Edit Data” • Fill in “Unique Open Rate %” into Excel cells

  2. New Gmail vs Old Gmail - Unique Open Rate (YOY) EXAMPLE

  3. New Gmail vs Old Gmail - Unique Open Rate (YOY)

  4. New Gmail vs Others - Unique Open Rate (STP)

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