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Adv anced Facebook Don Blake, NEA PR

Adv anced Facebook Don Blake, NEA PR. Profiles, Groups & Pages Sending Targeted Updates to Fans Facebook Updates to Twitter Flickr Photos on Facebook Blog posts to Facebook Notes Page Design Considerations: FBML (Facebook Markup Language) Google Analytics for Facebook. Agenda.

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Adv anced Facebook Don Blake, NEA PR

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  1. Advanced Facebook Don Blake, NEA PR

  2. Profiles, Groups & Pages • Sending Targeted Updates to Fans • Facebook Updates to Twitter • Flickr Photos on Facebook • Blog posts to Facebook Notes • Page Design Considerations:FBML (Facebook Markup Language) • Google Analytics for Facebook Agenda

  3. Profiles, Groups & Pages

  4. Profiles, Groups & Pages

  5. Profiles, Groups & Pages • Pages really are best for promoting existing brands and organizations. • Pages cannot invite individuals to Like the Page—only individuals can invite other individuals to Like a Page. • Pages cannot participate in Groups; only individual profiles can. • Businesses cannot create an individual profile; doing so violates the Terms of Agreement with Facebook and subjects your company to being deleted and banned from the site. • You need at least 500 people to “Like your Page” so that it can begin to gain traction; 1,000 is even better.

  6. Sending Targeted Updates to Fans

  7. Facebook Updates To Twitter

  8. Flickr Photos on Facebook

  9. Blog posts to Facebook Notes

  10. Page Design Considerations • Page LogoPage logos should be 200px wide, while height can vary as needed. • Page Tabs If you’re not using a Tab, why show it? (Wall and Info Tabs can’t be deleted)

  11. Page Design Considerations • Get creative: Create a custom Welcome Tab as the default landing tab for your Facebook Page to:Capture E-mailTell them why they should like your PageTell them about your latest call to actionCreate an incentive for them to like your pagehttp://www.facebook.com/ONE?ref=ts

  12. Page Design Considerations • FBML Facebook Markup Language 1.

  13. Page Design Considerations • FBML Facebook Markup Language 2. 3.

  14. Page Design Considerations • FBML Facebook Markup Language 4.

  15. Page Design Considerations Hack for creating an FBML box that can be used on the Wall or Boxes page (or in its own Tab) that displays different information to different users, depending on their Fan/logged-in status: <table width="xx" height="yy" border="0" cellspacing="0" cellpadding="0"><tr><td background="http://www.yourdomain.com/linkto/nonfans.jpg"><fb:visible-to-connection><img src="http://www.yourdomain.com/linkto/fans.jpg" height="xx" width="yy" /></fb:visible-to-connection></td></tr></table> Directions for creating a Welcome page: http://mashable.com/2009/04/01/optimize-facebook-page/

  16. Google Analytics for Facebook HOW TO: http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/

  17. Google Analytics for Facebook http://ga.webdigi.co.uk/

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