1 / 5

How did the industry use viral marketing to promote the dark night? ?

How did the industry use viral marketing to promote the dark night? ?. Viral marketing. Viral Marketing Is a promotion technique that relies on the individual to advertise/promote an idea themselves, this usually involves the internet.

airell
Download Presentation

How did the industry use viral marketing to promote the dark night? ?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How did the industry use viral marketing to promote the dark night??

  2. Viral marketing Viral Marketing • Is a promotion technique that relies on the individual to advertise/promote an idea themselves, this usually involves the internet. • An example would be a promotional email sent to someone which is then passed on to everyone in their inbox. Or something retweeted on twitter.

  3. Viral marketing for the dark night “I believe in Harvey Dent” March 2007- 42 entertainment ,on behalf of warner brothers ,created a fictional political campaign website for Harvey dent. “ I believe in Harvey Dent” The idea behind this was to interest fans by making them ‘earn’ what they wanted to see by supporting the campaign. March 2008- The website announced that buses or ‘Dent mobiles’ would be visiting towns and cities to promote dent for district attorney. Creating an event that would interest members of the public aswell as promote the film. “Believe in Harvey Dent too” 42 entertainment also created a ‘vandalised’ version of “ I believe in Harvey Dent” where fans emails removed pixels allowing them to see the first image of the joker. This meant the more people who sent in emails the quicker the image would appear, encouraging fans to promote the film to others in order to speed up the process. Image being of vandalised Harvey dent on “I believe in Harvey Dent too”

  4. Why so serious.com Another promotional website, this sent fans on a scavenger hunt to unlock images and trailers of the joker. Clues were hidden in major cities in the USA and fans were encouraged to upload photos when they had found them in order to unlock new content. Finishing the scavenger trail lead fans to other websites, such as ‘Rory's Death Kiss’ and ‘Gotham times’ where fans could upload photographs of themselves dressed as the joker. By making the marketing interactive it appealed to different age groups and types of people & became visible to a wider audience For instance children would enjoy dressing up. Cinema Short clips of the movie were shown in IMAX cinemas showing “I am legend “and on the “I am legend website.” Short films were also released on DVD In June 2008 such as Batman: Gotham night. Subconsciously raising public engagement with the topic.

  5. Death of heath ledger After the death of heath ledger the campaigns focus on the joker was changed . For example, The jokers photo on why so serious.com gained a black memorial ribbon. This would have caused the campaign to be a topic of conversation for heath ledger fans as well as batman fans.

More Related