“SIEMENS D.I. &P. An International SW Center for innovative & advanced IT products & solutions”

1. Innovation@Siemens 2007 “SIEMENS D.I. &P.An International SW Center for innovative & advanced IT products & solutions”

2. SIEMENS A.G.Our vision – Setting the pace A world of proven talent, delivering breakthrough innovations, giving our customers a unique competitive edge, enabling societies to master their most vital challenges and creating sustainable value. Greek ICT Forum 2007

3. Major innovations Introducing SIEMENS A.G.Innovation is our lifeblood Major R&D investments • 5.7 billion EUR in fiscal 2006* • 48,900 R&D employees worldwide • 30,000 software engineers • 150 R&D locations in over 30 countries around the world • 10,410 inventions in 2006 • 62,000 active patents Our patent positions (2006): • Germany: No. 1 • Europe: No. 2 • U.S.: No. 11 Recent breakthroughs: • Piezo injection(Reduces fuel consumption by 20%) • Somatom Definition(World's first dual source CT) • Combined cycle turbine(World's largest and most powerful turbine; reduces pollutants:40,000 tons of CO2 / year) • Velaro E (Europe's fastest train) *Including R&D investments related to specific customer requirements, reclassified into cost of sales Greek ICT Forum 2007

4. SIEMENS A.G.Three Sectors with clear accountability Greek ICT Forum 2007

5. Portfolio Sector Geography Customer SIS Vision is clearly defined:Win industry leading customers through IT innovations • SIS Mission, Vision and Strategy Vision "We continuously win industry leading customers through IT innovations created by teams of talented people, setting the benchmark in sustained customer loyalty" Strategy Mission "We provide IT expertise and deliver industry-focused solutions by leveraging Siemens' capabilities to benefit our customers" Greek ICT Forum 2007

6. Introducing Siemens A.E.: Compass for Greece and South-East Europe Siemens A.E. is the leading company in electrical engineering, electronics and software development. Siemens A.E. is essential for the strategy and development of Siemens in Greece and in South Eastern Europe. • Activities: • Supply of ElectroTechnical and electronic products and services, including consulting, planning, engineering, design, installation, assembly, maintenance and technical support. • Software development for international markets. • Supply of integrated (turn-key) solutions. • 4 production sites with over 80% export. Regional Headquarters, Siemens A.E. in Athens-Maroussi Regional Headquarters, Siemens A.E., Maroussi-Athens • Fiscal year 2005/2006 Siemens Group in Greece: • Employees: 3,115 • Turnover: 850 million € • Exports: 362 million € • Local added value over 400 million € Greek ICT Forum 2007

7. Software development in Greece D.I.&P.:Strong presence in the Global Network of Innovation • Establishment of Software Center Athens on 1990. • Development of State-of-the-Art products throughout the Telecom spectrum. • Center of competence in new IT & Telecom Technologies and Services. • Responsible for Customization for more than 50 countries (all operators). • BestrankingamongRDCsworldwide according to yearly evaluation of Com (SAG COM FN & SAG COM MN) (“SMART project” / “Global Location Contest”) • ISO9001: 1994/9001:2000 • EFQMlevel1: “committed to excellence” • EFQMlevel2: “recognized for excellence” • CMMI Level 3.0Certified • SAG Top+ award P40 project ICM N PG (key – team member) • ΕΒΕΑ award 2007 for “Research & Technological Development” Greek ICT Forum 2007

8. D.I.&P.: Innovation hub and international presence Major technologies, solutions & products: • Classic and new generation networks (TDM, NGN,GSM, GPRS, UMTS, TETRA) • E-marketplaces (e-utilities for power supply market) • Net M for defense (Hermes II) • Platforms (Symphonia, NGTA) • Security - C4I (Olympic games 2004) • Softswitches, soft PBXes (HiQ8000, HiPath 8000) • Voice & data solutions (VoIP, VoC, VoBB, VoDSL) • The Innovation Hub of Siemens in Greece • Innovative Solutions for our customers • Invention reports • Innovation proposals • Prototypes A strategic RDC for Siemens AG worldwide • Applications & Services • Applications with Database interactions • IT consulting & design • Network Management & Control Systems • Resource Management applications • Security systems & solutions • Telecommunication networks, systems & solutions • Web based technologies Greek ICT Forum 2007

9. Greek ICT Forum 2007 Page 7 SIS 12th Innovation Network Meeting 5.2007

10. Our People : For DI&P, human resources constitute the core of its succesful course. The people of DI&P excel in technical expertise, specialization and long experience in implementation of SW-Products & Projects. Today, DI&P employs appr. 220individuals (average age: 28). The majority of them possess a high theoretical expertise as well as a distinguished educational background, as shown in the graph. COMMITTMENT KNOW HOW PRODUCTIVITY INNOVATION D.I.&P.: An International SW Center for innovative & advanced IT products & solutions Our people constitute the core of our success Greek ICT Forum 2007

11.  Leadership With commitment to Quality,processes and Continuous improvement well established quality and processes culture between our people • Well established Process Asset Library • Strong infrastructute • (metrics, tools, • processes etc) continuous improvement D.I.&P.: Strong processes and quality orientation Greek ICT Forum 2007

12. D.I.&P.: Importance of Innovation • Innovation: “Seeing what’s next” • Innovation for society is: • Elevation of living standard • Living easier and more efficiently • Innovation for business is: • The mechanism by which strategy is implemented and change occurs • The means to maintain competitive advantage • Ideas today guarantee success tomorrow. Greek ICT Forum 2007

13. D.I.&P.: Our innovation perspectives Greek ICT Forum 2007

14. D.I.&P.: Our innovation perspectives • The Innovation process handles all DIP innovative ideas classified • into the three following categories, valid also for Siemens A.G. : • 3i ideas: aiming to amend and make easier and more productive the daily work via introduction of new processes or improvement of already existing ones. • Patents: enhancements of functions / features offered. • Pure innovation: break through ideas on new products/platforms and/or new services with enhancements, if necessary, of the existing network architecture, which the company can utilize and make business with. Greek ICT Forum 2007

15. D.I.&P.: Innovation management Greek ICT Forum 2007

16. D.I.&P.: Strong market orientation for innovation Greek ICT Forum 2007

17. Universities SIEMENS Greece DI&P European Funding R&D National funding R&D Institutes and Industrial Partners D.I.&P.: Our network of innovation Greek ICT Forum 2007

18. D.I.&P. Innovation –All Purpose RFID Server Box • The All-purpose RFID Server Box is a software platform-server capable for managing and interacting with several RFID reader types (SIEMENS or not) • The interface can be either through RS-232 or over IP (XML). • The fact that it uses open protocols (SOAP, SQL) for interfacing other software components makes it unique, flexible, scalable and very adaptable to any business environment. • It can be easily integrated with any existing business system (ERP, CRM, …) and its administration is done through a friendly web based user interface. Greek ICT Forum 2007

19. D.I.&P. Innovation – Smart Shopping • The idea at a glance • Today goods advertisements are published in newspapers and flyers, distributed in the letter boxes. Also web-sites and e-mail are used to announce offers. The next step is to create a new service to facilitate the notification of the interested users via SMS/MMS about offers. • Innovative Solution: • Customized information instead of mass produced material • Marketing tailored to the end-user demands • Direct marketing to focus group for retail sales companies • Benefits: • End-user • Information on time (e.g. on a specific sale) • Dedicated information about / to predefined goods • Marketing Companies / Retailers • Easier and more targeted campaigns • Cost savings • Customer binding (to end-user) Greek ICT Forum 2007

20. The world is our home Thank Youfor Your Attentioncontact: eleftherios.fytros@siemens.com Greek ICT Forum 2007