Broadcast or narrowcast ? WHY DO YOU THINK THIS?

1. Broadcast or narrowcast? WHY DO YOU THINK THIS? Bbc three, dave,gold and sky are tv channels that narrowcast because they show specific programmes on diffrerent times. . BBC one itv and sky 1 HD are tv channels that Broadcast for mainley for everyone to watch.

2. Type of programmes – and some examples… What could you say about the shows on the channel? Watch is a channel about crime and romace targeted at men or woman Home is a channe about DIY and about decorating your house this is targeted at men Reallity is about tv reality about clebrites in the worls it is for woam and men Dave is a channel targeted at men Alibi is a channel about drama and history for all ages. Gold is a channel about comedy and it is taregeted at men and woman not young this channel shows how to cook targeted at woman to cook and men that cant cook Brightly is a channel about different events that people can do targetd at all people in community and the world Eden is a chennel about on land and on sea. The target at anybody Eden is a channel about the environment some people like to watch wildlife

3. Choose 3 channels – and define the target audience – using CARGEL – explaining WHY you think they are the target audience… Look at the programme listings to help you and think about the name of the channel 1. 2. 3. Top Gear class : all classes Age: 15 upwards religon : no Gender : men or some woman Ethnicity :any Location : all over the world Only fools and horses Class all class Age:adults and children and teenagers Religon: no Gender : men and woman Ethnictiy: any Location: englandscotland wales Food channel Class: mainley middle class Age:mainley adults Religion : none Ethnicty : any Location :all of england. Your 3 Channel’s NARROWCAST to A NICHE audience – try to explain what this means

4. Can you think of any other channels that narrowcast – to niche audiences What are the strengths and weaknesses of a ‘niche’ TV channel? Why do they show the same programmes day in day out? So people can see it again it don’t cost anything and if you miss it you can watch it again. Sky news, god tv ,euro sport, music channels Strength is that they get lots of people watching it and they get a good target audiece. Weakness – were they get fed up watching the same thing over over agsin they end up turning it over and loosingtheir target audience.

5. To conclude - explain how these channels (DAVE, GOLD etc) appeal to different ranges of audience than the films we have already looked at  - even though arguably they are all “mainstream”. How are they able to do this? (Cheaper, repeats, no production costs) These channels are for all different class ages different gender, ethnicty, and religion and have target a lot of target audiece where the two flims we picked anerlise you only get to see them once cant reapet again and again liekthey get on tv Some of you should attempt to comment critically - i.e. is a ‘niche’ TV channel a good idea? Why & why not?

6. THE CHANNELS SHOW THE SAME TYPE OF PROGRAMMES BECAUSE THEY ARE TRYING TO APPEAL TO A SMALL AUDIENCE THAT LIKES SPECIFIC PROGRAMMES – KNOWN AS A “NICHE” AUDIENCE. THEY ARE “NARROWCASTING” THE PROGRAMMES TO A NICHE AUDIENCE. DEFINITIONS: NICHE AUDIENCE When a TV show (or website or magazine or radio station) is aimed at a person’s individual interests - they are said to be a “niche” audience. It appeals to a niche or small or specialist audience. NARROWCAST To transmit programmes (especially by cable / satellite television) confined to the interests of a specific group of viewers, subscribers, or listeners, such as business people, or teenagers. This is the opposite to BROADCAST - e.g. Eastenders appeals to a wide audience (it has 80 year old and 16 year old characters, of different classes and different ethnic groups) of 8 million per episode - therefore it is “broad”cast. Appealing to a wide (broad) audience.