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p R O - organic

p R O - organic. Eat Healthy!Live Healthy!. BUSINESS AREA. Agriculture Food industry products. the need of healthy food low-key competition. Why organic food?. Target client. urban population parents ages:25-50. ORGANIC FOOD, ANYONE?.

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p R O - organic

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  1. pRO-organic Eat Healthy!Live Healthy!

  2. BUSINESS AREA • Agriculture • Food industry products

  3. the need of healthy food • low-key competition Why organic food?

  4. Target client • urban population • parents • ages:25-50

  5. ORGANIC FOOD, ANYONE? • How often do you eat fresh vegetables?

  6. 2. Do you think that the vegetables you can find in supermarkets are healthy?

  7. Answers: • food which contains less calories and chemicals than normal food • healthy food • natural food, produced without chemical substances • food which contains a lot of vitamins • good but very expensive food 3. Do you know what organic food is? Explain it in your own words.

  8. 4. Have you ever had the chance to buy organic food in Romania?

  9. 5. Would you buy organic food produced in your own country if it had a lower price than the imported organic food?

  10. Strengths • Low-prices • 100% natural • No local competition

  11. Weaknesses • Refused by supermarkets -> our shops • Large request ->expanding business

  12. Advertising Plan • Tv/Radio adds • Internet announcements • Banners,brochures,leaflets in nearby cities AndraMaruță Eat Healthy!Live Healthy!

  13. 975.000-640.000 =335.000 Euro

  14. Profit -> reinvesting for expanding business ->savings for -> any economic crisis drought any accident that could happen

  15. Eat Healthy!Live Healthy! • Cornea Georgiana • Cutean Paula • Toparceanu Maria • Voica Simona XII A

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