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ESU 11: An Introduction to Social Media: Why this is important for urologists

ESU 11: An Introduction to Social Media: Why this is important for urologists. James Catto Editor in Chief European Urology. 1. Digital environment: Website. 1. Digital environment: Website. @ StacyLoeb. 1. Digital environment: Website. Launched Jan 2014 Full rebuild

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ESU 11: An Introduction to Social Media: Why this is important for urologists

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  1. ESU 11: An Introduction to Social Media: Why this is important for urologists James Catto Editor in Chief European Urology

  2. 1. Digital environment: Website

  3. 1. Digital environment: Website @StacyLoeb

  4. 1. Digital environment: Website • Launched Jan 2014 • Full rebuild • New search functionality • Social media incorporated • New functions coming in mid 2014 • Reactive design for laptops/tablets/phones

  5. Reactive design

  6. 1. Digital environment: Website

  7. 1. Digital environment: Digital issue • Default format: 2014 • Problems with release: • Delay & backlog • Now resolved • Problems with circulation: • Emails into spam • Now embedded in website • New server created to solve and send from @eu.com • Little feedback

  8. 1. Digital environment: Digital issue • Default format: 2014 • Problems with release: • Delay & backlog • Now resolved • Problems with circulation: • Emails into spam • Now embedded in website • New server created to solve and send from @eu.com • Little feedback Cathy image of digi issue please

  9. 1. Digital environment: Digital issue 11,000 Copies emailed 40-45% opened

  10. 1. Digital environment: Digital issue

  11. 1. Digital environment: Social media • Present in all environments: Twitter/Facebook/Google +/Linkedin etc. • Highest KLOUT factor of our peers • Highest Social Authority factor of our peers • Facebook: • >4,500 ‘friends’ • 1,334 added in 2013

  12. 1. Digital environment: Social media • Present in all environments: Twitter/Facebook/Google +/Linkedin etc. • Highest KLOUT factor of our peers • Highest Social Authority factor of our peers • >3,000 followers • 1,000 added in 2013

  13. 1. Digital environment: Social media • Present in all environments: Twitter/Facebook/Google +/Linkedin etc. • Highest KLOUT factor of our peers • Highest Social Authority factor of our peers • KLOUT: “Score of social media activity and authority” • Jump to 58 at launch of social media campaign (December 2013) • Now highest in our field/amongst our peers

  14. 1. Digital environment: app iTunes April 2014 iPad

  15. 1. Digital environment: app Manuscripts & content Twitter @EUPlatinum feed ….. Content from EU authors @EUPlatinum mentions International Urology Journal Club Docphin

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