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“At Olive Garden, we promise that when you're here you're family”. Front Façade . Inside View. Mission statement. Company Summary. Overview of products “P”. Overview of promotion “P”. Overview of Place “P”. Overview of Price “P”. Careers or People “P”. Target Market. Product Mix:.
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“At Olive Garden, we promise that when you're here you're family”
Front Façade Inside View
ProductMix: All different products that a company makes or sells.
Product Line: A group of closely related products manufactured or sold by a business.
Special: Soups and Salads Entrees Desserts
Lunch: Appetizers $5.00-10.00 Soups and Salads Grilled Sandwiches Pizza
Dinner: Appetizers Soups and Salads Pizzas Classic recipes Beef and pork Filled Pastas Chicken and Seafood
Kid’s Menu: Macaroni and Cheese Cheese Ravioli Chicken Fingers Cheese or Pepperoni Pizza Pasta Chicken Fish and Seafood
Desserts: Tiramisu White chocolate Raspberry cheese cake Lemon crème cake Black tie mousse cake Triple chocolate strata Zepoli Warm apple crostata Dolcini
Beverages: Non-Alcoholic Beverages Specialty Cocktails Wines Beer
Olive Garden Prices: • Bruschetta: $6.65 • Shrimp Scampi Frita: $8.65 • Caprese Flatbread: $6.95
Distribution Intensity: • Retailer
Product Depth: The Items offered within a product line.
Specials Example of Product Depth
Product Width: The different product lines.
Example of Width: Dinner Specials Lunch Beverages Kid’s Menu Desserts
Direct Competitors: • Carrabba’s • Sammios • Maggiano’s Little Italy
Indirect Competitors: • Food Lion Grocers • Bahama Breeze • Smokey Bones
Promotion: • To advertise a product or service
5 P’s of Marketing: • Product- Food(Pasta, Pizza, Lasagna) • Price- (Reasonable to mid way price) • Promotion- Discounts on gift cards and printable coupons • Physical Distribution- Supplier, manufacturer, wholesaler, retailer, customer • People- Middle class, “Everyone”
Resources: http://www.businesstoolchest.com/articles/data/20040220194417.shtml http://easybib.com/ http://www.wikinvest.com/stock/Buffalo_Wild_Wings_(BWLD) http://www.olivegarden.com/ http://bethscoupondeals.blogspot.com/2011/09/olive-garden-promotions-and-specials.html