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The Mobile Difference

The Mobile Difference. Educause - Webinar July 14, 2011 Lee Rainie: Director, Pew Internet Project Email: Lrainie@pewinternet.org Twitter: @ Lrainie. Portrait of a generation. Population. Race and ethnicity. Male education level. Female education level. Community type.

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The Mobile Difference

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  1. The Mobile Difference Educause - Webinar July 14, 2011 Lee Rainie: Director, Pew Internet Project Email: Lrainie@pewinternet.org Twitter: @Lrainie

  2. Portrait of a generation

  3. Population

  4. Race and ethnicity

  5. Male education level

  6. Female education level

  7. Community type

  8. Technology and media

  9. Self-definition = technology aptitude

  10. Connected college students

  11. Digital devices

  12. Smartphone activitiesMillennials/coll students over-index on … • Texting use • Taking pictures on smartphone • Going online using smartphone • Downloading apps • Email on smartphone • Recording video on smartphone • Playing music on smartphone • Playing games on smartphone

  13. Mobile is “conversation/search starter” – mobile users overindex on… • Daily use of internet • Social networking use • Search • News consumption (including political use) • Health and fitness information • Video use • E-commerce

  14. 25% of smartphone owners use it as primary device to go online

  15. College students and social networking % of internet users in each group

  16. SNS activities Millennials out perform other gens. on … • Logging on daily • “Liking” something/someone multiple times a day • Updating status daily • Tagging and commenting on photos daily • Commenting on others’ status daily • Having diverse socio-economic network

  17. What does this mean? Social networks are more influential - 1 Sentries

  18. What does this mean? Social networks are more influential - 2 Evaluators

  19. What does this mean? Social networks are more influential - 3 Audience = New media are the new neighborhood

  20. Will Millennials’ use of tech change as they age?

  21. Will Millennials’ use of tech change as they age? By 2020, members of Gen Y will continue to disclose personal information to stay connected. Even as they mature, have families, and take on more significant responsibilities, their enthusiasm for widespread information sharing will carry forward. 67% experts 69% full sample By 2020, members of Gen Y will have grown out of much of their use of social networks and transparency-engendering online tools. As they age and find new commitments, their enthusiasm for widespread information-sharing will abate. 29% experts 28% full sample

  22. Themes • Online sharing builds friendships, forms communities and builds reputations – Millennials have seen the benefits and will continue to share online as they grow older • New social norms that reward disclosure of private information are already forming, in fact, 20th century notions of privacy are already morphing • New boundaries will be set as people adjust to new realities shaped by social network providers • Those who disagreed with the majority mostly said that commitments tied to aging will change Millennials level of sharing – especially the time crunch from work and family

  23. Thank you!

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