The mobile difference

1. The mobile difference Lee Rainie, Director, Pew Internet Project 9.20.13 SEFLIN – librarian webinar Email: Lrainie@pewinternet.org Twitter: @Lrainie

2. “Tell the truth, and trust the people” -- Joseph N. Pew, Jr. http://bit.ly/dUvWe3 http://bit.ly/100qMub

5. Best/Worst

7. Distracted walking - % of cell owners

8. Overall mobile picture

9. Mobile Revolution Mobile – 91% … smartphone 56% … tablets 34% 326.4 Total U.S. population: 319 million 2012

10. Changes in smartphone ownership

11. Smartphone ownership by income/age

13. Cell internet users - 57% of all adults

14. More likely to be Latinos, younger adults, less affluent, lesser educational attainment

15. Apps > 50% of adults

17. More data that show how integrated mobile connectivity is to everyday life

18. Location services • 74% of adult smartphone owners use their phone to get directions or other information based on their current location. • 30% say that at least one of their accounts is currently set up to include their location in their posts, up from 14% who said this in 2011. • 12% of adult smartphone owners say they use a geosocial service to “check in” to certain locations or share their location with friends – down from 18% of smartphone owners who reported this in 2012.

19. Just-in-time shopping in stores(% of cell owners)

20. Online and mobile banking

21. Other key parts of life • 52% of cell owners are two-screen TV watchers • 31% of cell owners / 52% of smartphone owners have used it for health and medical information • 19% have health apps • 9% have texted for health • 27% of cell owners used their phones for political information in 2012 election • 19% text messages on politics – also fact checking / social networking • 9% of cell owners have texted charitable donations • 10% of campaign donors gave via text

22. Mobile devices and privacy • 54% of app users have decided to not install a cell phone app when they discovered how much personal information they would need to share in order to use it • 30% of app users have uninstalled an app that was already on their cell phone because they learned it was collecting personal information that they didn’t wish to share

23. Personal pathologies - % of cell owners

24. Tablet ownership over time

25. Mobile and libraries

26. Current state of play – patrons 53% 59% 40% 58% 63% 64%

27. Current state of play – website users 39% 44% 19% 52% 60% 46%

28. Current state of play – Mobile connectors 13% of those 16+ • Those under 50 • Those with college degrees • Those in non-rural areas Flickr - http://bit.ly/18iUyhF

29. What new services patrons say they’d use

31. Personalize, Amazon-style recommendations Classes on how to download e-books Pre-loaded e-book readers Digital media lab to digitize personal material Instruction on how to use e-reading devices

32. Impact on patrons and librarians • Attention zones change • “Continuous partial attention” • Deep dives • Info snacking • Real-time, just-in-time searches • Augmented reality highlights the merger of data world and real world

33. Be not afraid