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MBNA Capabilities Presentation December 6, 2005

MBNA Capabilities Presentation December 6, 2005. Student credit card acquisition that actually works…. Topics for discussion. Introductions About Aqua Financial How Aqua will help MBNA ECA Technology sm Demo MBNA’s Student Card Strategy Structuring a Relationship

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MBNA Capabilities Presentation December 6, 2005

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  1. MBNA Capabilities PresentationDecember 6, 2005 Student credit card acquisition that actually works…

  2. Topics for discussion • Introductions • About Aqua Financial • How Aqua will help MBNA • ECA Technologysm Demo • MBNA’s Student Card Strategy • Structuring a Relationship • Open Discussion / Next Steps

  3. About Aqua Financial… Mission Statement: “To provide an efficient, secure, and cost effective method to acquire new credit card accounts through proprietary Electronic Credit Application (ECA) technology while establishing ourselves as the positive brand leader in the student card marketplace.”

  4. About Aqua Financial… • Concept formulated in 2000 • Incorporated in May 2004 • Over XX years combined experience in the college card market • Rooted in proprietary ECA Technologysm • Strong credibility in the marketplace • Advocate for the student and the issuer • Placeholder

  5. Portfolio Profitability More Acquired Accounts Higher Activation Significantly Reduced Fraud Lower Risk Lower Net CPA Aqua’s Impact on MBNA

  6. Admin Tools ECA Reporting Tools ECA Technologysm

  7. ECA Technologysm Aqua Server Admin Tools Reporting Tools LexisNexis Verification MBNA Server ECA Master ECA Laptops

  8. MBNA Student Card Strategy Brief description of the technology here

  9. Structuring a Relationship • Pilot relationship with definitive objectives • February – May 2006 • XX Schools • $XX.XX CPA per [Application, Account, …] • Placeholder • Placeholder • Placeholder

  10. Remaining Topics • Open Discussion / Feedback • Action Items / Owners • Next Steps • Adjourn

  11. Thank you! Student credit card acquisition that actually works…

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