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Rocky Mountain Endurance 2014 Sponsorship Program

Rocky Mountain Endurance 2014 Sponsorship Program. Who We Are. Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events and cross country races.

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Rocky Mountain Endurance 2014 Sponsorship Program

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  1. Rocky Mountain Endurance2014 Sponsorship Program

  2. Who We Are Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events and cross country races. It is RME’s mission to promote endurance adventures through competitive races, the Junior League program and community events.

  3. RME – 2014 Race Series Ridgeline Rampage / April 19 & 20 / Castle Rock, CO Battle the Bear / May 3 & 4 / Lakewood, CO Indian Creek / May 17 & 18 / Sedalia, CO PV Derby / May 31 & June 1 / Elbert, CO Breckenridge 100 / July 12 & 13 / Breckenridge, CO Peaceful Valley Triathlon / Aug 23 & 24 / Elbert, CO The Mountain Bike race is on Saturday and the Trail Running race is on Sunday at each weekend event.

  4. RME’s Future Vision Rocky Mountain Endurance is expanding to include: • Competitive Race Team • Junior League • Evolve Events • Off-Road Triathlons • Regional & International Guiding and Tours

  5. Trail Running Series New in 2014 RME will include Trail Running at each of our MTB races • Popular 10k and Half-Marathon distances • Team Competition • Series Standings • An exciting and new Demographic

  6. RME Race Team RME Race Team = top finishing athletes competing in local and national races. RME Race Team members partner with our Junior League participants to give back to the community through a youth mentorship program. Team racers are paired with Junior riders to mentor athletic development.

  7. RME Junior League The Junior League introduces youth to mountain biking and provides the support and coaching necessary for the development of dedicated young athletes. Benefits Include: • Coaching/ Mentoring • Peer Support • Youth Courses • Junior League Specific Pit Zones

  8. RME Evolve Events Festival Style Family Events: • Races, Rides, & other adventures • Coaching and skills clinics • Just-for-fun marked courses • Bike maintenance instruction • Bike demos • Women’s specific clinics • Kids riding camps • Fun for the whole family! More to come as we evolve…

  9. RME Participants Rocky Mountain Endurance Demographics • 80% male racers, 20% female • 85% of participants have college degrees • 70% of participants are married • 60% of participants have children • Event attendance average of 500 to 800 racers • Event attendance average of 800 spectators • Estimated 15,000 racers & spectators for the entire series • All ages and athletic levels

  10. Why partner with RME? The Junior League! By supporting RME, you are assisting in the creation and implementation of youth specific programs such as our Mountain Bike Junior League. • Inspires young athletes • Provides coaching and support • Introduces juniors to cycling • Helps keep youth active and fit • Creates positive brand impression with families involved in the league • Promotes community sporting events • Grows the sport of cycling and other activities!

  11. Why partner with RME? Our Race Team! Partnering with RME allows you to align your brand with our team of elite athletes • Active sponsor promotion through athlete blogs, race reports, newsletters, social media (Facebook and Twitter) • Influence of a dedicated fan base through developed respect and admiration. • Community partnership through a youth mentorship program- RME Junior League • Promote brand marketing to their fans and spectators

  12. Why partner with RME? Charitable Foundations Our sponsors are recognized for making a positive impact in the broader community. Five percent of race proceeds are donated to charities. Foundations we support: • United Cerebral Palsy • Mountain Hope • Summit Foundation • Colorado High School Cycling League • High Country Conservation Center

  13. Sponsorship as an Investment Sponsorship of Rocky Mountain Endurance provides an excellent return on investment by providing brand visibility and an opportunity to demonstrate corporate interest in outdoor adventures, youth fitness, and community events. It is a viable way to gain exposure for your business and appeal to a diverse target audience. Through advertising, community outreach, and event presence, Rocky Mountain Endurance provides a unique opportunity to: • Promote sales of product and highlight your specialized services to an excited audience • Establish your company as a partner of choice • Receive recognition for your company’s support of community events • Gain the interest of potential new customers • Market your product to a large demographic including sports enthusiasts, active adults, families, athletes, and community supporters

  14. Sponsorship Visibility Rocky Mountain Endurance works closely with our sponsoring partners to ensure that our marketing plan reaches common goals and maximizes the return on sponsor investment. We have a 12 month marketing campaign that incorporates a variety of promotional channels to maximize sponsorship visibility. • Event Publicity and Advertising: Sponsors’ banners are presented throughout event venues. Expo booths are encouraged; sponsors can distribute promotional materials and samples. RME leader’s jerseys include sponsor’s logos. • Email Advertising: RME’s monthly e-newsletter reaches over 9,000 recipients. • Web Advertising: Sponsor logos and company links are highly visible on the RME website. • Social Media Advertising: Through our Facebook site, race reports, and athlete blogs, sponsors will receive increased social media traffic and web site visits. • Print Advertising: Promotional event posters with sponsor logos are displayed the entire event series in venues throughout Colorado. • Magazine Advertising: Mountain Flyer Magazine features advertisements, articles and race reviews on RME events. • Word of Mouth: Association with Colorado’s premier mountain bike series and The Junior League

  15. A peek at RME… Enjoy a n inside look at RME events, by clicking on the following link Breckenridge 100 Battle the Bear PV Derby

  16. Contact Us Thank you for considering a partnership with Rocky Mountain Endurance! We look forward to a great 2014 season! Contact RME Christy Grace Operations Manager 970-222-4281 christy@rockymountainendurance.com rockymountainendurance.com Ride Run Evolve

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