1 / 33

Big Brothers Big Sisters

Big Brothers Big Sisters. By: Liana Foreman, Rupinder Kaur , Shane Sunquist , Emilee Richter, Erica Eytalis , Adam Scanlan and Nicole Rouleau. Situation Analysis. Background. 100 years of history Relationships Volunteering Makes difference. Research. Interview Survey Web research.

alain
Download Presentation

Big Brothers Big Sisters

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Big Brothers Big Sisters By: Liana Foreman, RupinderKaur, Shane Sunquist, Emilee Richter, Erica Eytalis, Adam Scanlan and Nicole Rouleau

  2. Situation Analysis

  3. Background • 100 years of history • Relationships • Volunteering • Makes difference

  4. Research • Interview • Survey • Web research

  5. SWOT • Strengths • Weaknesses • Opportunities • Threats

  6. Competition • United way • Growth • Target market • Current advertising • Public relations and promotion

  7. Current Volunteers • Female majority

  8. Why to choose? • Have so many opportunities…

  9. Review of program • “It gives you a reason to think that someone is waiting for you” by Alicia Lierman • “Makes you feel more mature” by Kayleigh Miller

  10. Target Audience&Objectives

  11. Primary Target Market • Males especially African Americans/Minorities to volunteer as Bigs • College students as Bigs and Volunteers • Volunteer age range from 20-35 years of age.

  12. Profile of Target Audience • Waukesha County • Milwaukee area • Try to recruit more girls than boys as littles. • Boys are 75% of littles already • Those who may be picked by school counselor • ‘Troubled’ kids • Diversity

  13. Secondary Target Market • Baby Boomers and Empty Nesters as Bigs • Single or adult couples who have no kids • Active adults

  14. Awareness Objective • 10% increase of Minority or African Americans males as Bigs • Also increase the awareness by good advertising and creating curiosity to our target audience

  15. Knowledge Objective • Increase the knowledge about our object in the Waukesha and Milwaukee area. • 20% increase on knowledge of Big Brothers Big Sisters towards College students

  16. Liking Objective • Increase on those who are aware of our product and show them the benefits • Discounts • Pleasure of helping someone

  17. Preference Objective • Increase the easiness of accessibility to and from the organization • Number one problem why those don’t follow through with volunteering • Vans or Car Pool

  18. Conviction Objective • Inform those who are interested in the discounts some places volunteer if they bring a little with them. • Compare and Contrast with competition (United Way)

  19. Purchase Objective • Have those interested actually volunteer and follow through on becoming a Big and volunteering. • Let them first observe how it would be like as Big by watching someone else.

  20. Strategies • Bunch of basketballs that are people that have the logo and website in yellow • Create awareness • Fill in the piece to a little kids life

  21. Positioning Strategy • Difference: Creating curiosity of our program • Benefit: Looks good on the resume. Provide Littles with Bigs with good education and knowledge about the world. • Key Attributes: those who are bigs are usually College professors and college grads.

  22. Key Strategic Approach • Flyers in schools, billboards and Magazines • Lead people to website • Create curiosity

  23. Campaign Slogan • Be Someone’s missing piece

  24. Image Desired • Help those who aren’t as fortunate • The pleasure one gets with just being with a child an hour a day.

  25. Flow Chart and Effectiveness • Compare numbers of volunteers • Inquire as to where volunteers heard about BBBS • Observe methods used to contact BBBS

  26. Creative strategy Basics Theme-simple What these % mean How this will attract volunteers Awareness Young African-American males

  27. Attracting the 20-35 yr old males • Flyer • E-mail blast

  28. Attracting the 20-35 yr old males, cont. • Basketballs • Radio

  29. Direct Mail

  30. Facebook Ad http://www.bbbs.org/site/c.diJKKYPLJvH/b.1539781/k.4319/Mentors__The_Largest_Youth_Mentoring_Programs_from_Big_Brothers

More Related