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Big Brothers Big Sisters Campaign

Big Brothers Big Sisters Campaign. Agency Information. Past Clients . Agency Information. Mission Statement What We D o . Our Client . BBBS opening. Big Brothers Big Sisters . Public /Private Ventures 1915 Duval, Clay, Flagler, Nassau, Putnam and Volusia counties Their mission.

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Big Brothers Big Sisters Campaign

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  1. Big Brothers Big SistersCampaign

  2. Agency Information • Past Clients

  3. Agency Information • Mission Statement • What We Do

  4. Our Client BBBS opening

  5. Big Brothers Big Sisters • Public/Private Ventures • 1915 • Duval, Clay, Flagler, Nassau, Putnam and Volusia counties • Their mission

  6. Executive Summary • Campaign for Big Brothers Big Sisters of Northeast Florida • May 1, 2013 • Ourgoal • Target audience • Host events: Jacksonville Suns, Jamie Foxx, 100 Black Men of Jacksonville Inc. • Evaluation

  7. Situation Analysis • Worldwide Organization • International Website

  8. Situation Analysis • Need to increase volunteer participation of males and African American males by 50 percent - New events, donors, sponsors

  9. Situation Analysis • Proactive organization

  10. Situation Analysis • User-Friendly Websites

  11. Secondary Research • From Big Brothers Big Sisters website • Impact on children from6 to 18 years old

  12. Secondary Research • BBBS Mission • Three programs: Community-based mentoring, school-based mentoring, and workplace mentoring.

  13. Secondary Research • Jacksonville Children’s Commission • United Way of Northeast Florida

  14. Secondary Research • As of Feb. 11, 2013, there are 121 African-American male volunteers. • 1,009 active volunteers total. • Three-fourths of the mentees in Northeast Florida are non-caucasion.

  15. Proposed Primary Research Focus Groups: • Within the organization • Volunteer feedback Surveys: • Gather feedback from businessmen in the community • Survey Questions

  16. Overall Campaign Goal: • To increase participation of male volunteers and to promote awareness of the Big Brothers Big Sisters organization.

  17. Audience Analysis 1. Local male professionals 2. Local black male professionals 3. Local Businesses

  18. Campaign Objectives • Objective 1: To increase participation of African American males by 15 percent before April31, 2014. • Objective 2: To increase circulation of ads within local community newspapers, websites and other media by 12 percent before Feb. 1, 2014.

  19. Tagline “Forming lasting partnerships for life.”

  20. Strategies and Specific Tactics • Update Social Media Networks

  21. Strategy Two • Increase awareness in local community outlets

  22. Strategy Three • Advertisements and Public Service Announcements

  23. Strategy Four • Partner with 100 Black Men of Jacksonville Inc.

  24. Strategy Five • Partner with the Jacksonville Suns

  25. Appreciation Event • The BBBS Black Tie Event in April 2014

  26. SWOT Strength: • Match Support: Matching Big with Little • One year commitment with Little • Helpful for single parent homes, children growing up in poverty and coping with incarcerated parents Weakness: • Mistaken for Boys & Girls Club of Northeast Florida • More than 70 percent of children waiting for a Big are boys • No advertising budget

  27. SWOT • Opportunity: • To continue bringing children to mentors, with no cost on mentoring • To continue to build trust and friendships of Big with Little Threats: • Lacking participation of African American males • Competitors (Boys & Girls Club of Northeast Florida and YMCA) • Littlesare on a waiting list, could go to another organization

  28. Timeline September 2013 • Hire intern • Flyers and PSA January 2014 • Jamie Foxx March 2014 • Jacksonville Suns Game May 2013- May 2014 July 2013 • 100 Black Men of Jacksonville August 2013 • Contact radio stations for air time

  29. Budget • Total Budget: $25,000 • Jamie Foxx Barbecue Event • Flyers and Brochures • Advertising • Printing Surveys • End of the year Black Tie Event • Total Cost: $24,973.63

  30. Evaluation • May 2014 • Pre-evaluation done in May 2013 • Promotional material through social media • Adjustment registry

  31. In Closing • BBBS Closing

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