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Enterprising Community Libraries Tuesday 5 March 2013 Christoph Warrack – CEO, Open Cinema

Enterprising Community Libraries Tuesday 5 March 2013 Christoph Warrack – CEO, Open Cinema. What is Open Cinema?. Open Cinema enables vulnerable communities to have their own cinemas It is a social enterprise, sustainably building life and media skills Clients and partners include:.

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Enterprising Community Libraries Tuesday 5 March 2013 Christoph Warrack – CEO, Open Cinema

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  1. Enterprising Community LibrariesTuesday 5 March 2013 Christoph Warrack – CEO, Open Cinema

  2. What is Open Cinema? • Open Cinema enables vulnerable communities to have their own cinemas • It is a social enterprise, sustainably building life and media skills • Clients and partners include:

  3. We provide...

  4. Film Clubs (29 in UK and Ireland since 2005)

  5. Co-Curated Film Seasons

  6. Special Guests (117 since 2009)

  7. Filmmaking (24 participatory films since 2009)

  8. Public Galas

  9. Clip from film broadcast on Channel 4 (2010 and 2011)

  10. Evidence of the impact of Open Cinema Formal evaluations done at 7 centres with 58 participants over 2010-2012 period. A full report is available at www.opencinema.net/impact. Participants report that Open Cinema: • ENGAGES: Adds value to their centre (100%) and would recommend the film club to someone else (88%) • INSPIRES: Inspired them to try new things (75%) • DEVELOPS: Made them feel more able to socialise and express themselves (range from 50-100%, depending on centre) • PROGRESSES: Accessed other services at their centre as a result of the film club (90%).

  11. Open Cinema in Libraries: First steps • PILOT: An ACE-funded pilot with Fresh Horizons is still running. From 13/13 to 8/13 in borough libraries lending league table • ACE LIBRARIES FUND: £6m to support partnerships between libraries and cultural organisations • COMMUNITY HUB: Engage community sub-groups, and bring them together • RENTAL VALUE: Market the facility to third parties • FILM CLUB REVENUES: Ticketed licenses and Umbrella Licenses (and suggested donations). Open Cinema License from 2014… • AUDIENCE GENERATION: NB which times and days work best for the sub-groups being engaged. Family sessions have proved most popular. Sub-groups require a passionate advocate.

  12. Open Cinema in Libraries: Marketing • PARTNERS: Build relationships with local businesses, schools and colleges, and media organisations. Offer links and media for their websites. • SOCIAL MEDIA: Launch and sustain Twitter, Facebook, Youtube / Vimeo, Google+, Pinterest feeds (and delegate contributions) • “OLD MEDIA”: Invite the local and regional media to ‘adopt’ the cause • PUBLIC MARKETING: List the cinema in all local papers and websites. Simple ‘search engine optimization’ (www.wemakewebsites.com). Include your social media links in all communications. Present live! • VOLUNTEERS: Delegate roles to those volunteering for them, and give them good titles (projectionist, critic, usher, cinema technician) • REVIEWS: Encourage audience members to write film reviews, and publish the best online.

  13. Open Cinema in Libraries: Participation and Growth • TAKE IT SERIOUSLY! Introduce programmes as though this is the BFI • MEDIA MATERIALS: Take photos, record Q&As on audio and video, keep and publish all posters, press clippings, etc • QUIZ: run a film quiz • POSTERS: Make one-off posters for special guest visits • FEEDBACK FORMS: Encourage feedback – as a tool for participation – but don’t scare people away. And respond to what you hear! • LINK ATTENDANCE TO LIBRARY MEMBERSHIP: This can help you track borrowing levels • LINK PROGRAMMING TO COLLECTIONS, AND TO OTHER ACTIVITIES IN THE LIBRARY • BE PATIENT: Building an audience takes time (at least 6 months).

  14. Management Team • Christoph Warrack, chief executive: 11 years in film industry, 15 years support work in voluntary sector / Future 100 Award 2009 / UnLtd Ventures / Director, Choices Consortium / former chair, Churches Together in Westminster • Laura Hopper, director of marketing and partnerships: MBA Columbia Business School / founder and former president, Warsaw Coffee Company • Jesse Vile, director of operations: producer, Raindance Film Festival / head of production, Future Shorts / award-winning documentary filmmaker • + Network Manager, Guests and Industry Manager, 31 film club Coordinators, and 35 professional filmmakers.

  15. Contact Us info@opencinema.net www.opencinema.net 020 7247 5069 @weareopencinema facebook.com/weareopencinema Youtube.com/opencinemafilms Follow Us... Join Us...

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